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Organizing and managing the marketing function
Appleman, Mark J. - 1973
Persistent link: https://www.econbiz.de/10000328073
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Marketing management and administrative action
Britt, Steuart Henderson; Boyd, Harper W. - 1978 - 4. ed
Persistent link: https://www.econbiz.de/10000049895
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Marketing in business management : text and readings
Shaw, Steven J.; Gittinger, C. McFerron - 1963
Persistent link: https://www.econbiz.de/10002800624
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Fundamentals of managerial marketing
Gentry, Dwight L.; Shawver, Donald L. - 1964
Persistent link: https://www.econbiz.de/10002235407
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Marketing management in action
Buell, Victor P. - 1966
Persistent link: https://www.econbiz.de/10001966001
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Managerial Marketing : Perspectives and Viewpoints
Kelley, Eugene J.; Lazer, William - 1958
Persistent link: https://www.econbiz.de/10001503752
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Modern marketing management : selected readings
Lawrence, Raymond John - 1971
Persistent link: https://www.econbiz.de/10000327968
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Industrial marketing management : cases and readings
LaPlaca, Peter J. (contributor) - 1984 - 1st ed
Persistent link: https://www.econbiz.de/10000331662
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Scientific marketing management
White, Percival - 1978 - Repr. ed
Persistent link: https://www.econbiz.de/10000683644
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Perspectives in management, marketing and research
Henry, Harry - 1971
Persistent link: https://www.econbiz.de/10000563226