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~subject:"Management"
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Management
Strategisches Management
27
Marketingforschung
22
Marktforschung
22
Marketingmanagement
20
Marketing
18
Brand management
16
Markenführung
16
USA
16
Marketing management
14
Markenpolitik
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Werbung
12
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11
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Strategische Planung
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Theorie
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Theory
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United States
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Vereinigte Staaten
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Brand
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Market research
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Consumer behaviour
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Internationales Marketing
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Lehrbuch
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Absatzpolitik
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Brand image
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Markenimage
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Verbraucher
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Verbraucherschutz
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Wettbewerbsstrategie
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Absatz
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Advertising
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Brand extension
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Competitive strategy
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Consumer advice
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English
7
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1
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Aaker, David A.
8
Myers, John G.
1
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Prentice-Hall international series in management
1
Wiley series on marketing management
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
4
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1
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
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2
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10002011745
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3
Managing brand equity : capitalizing on the value of a brand name
Aaker, David A.
-
1991
-
1. print.
Persistent link: https://www.econbiz.de/10004108696
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4
Building strong brands
Aaker, David A.
-
2002
-
Paperback ed.
Persistent link: https://www.econbiz.de/10004713265
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5
Strategic market management
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10013490502
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6
Strategic market management
Aaker, David A.
-
2008
-
8. ed.
Persistent link: https://www.econbiz.de/10004949738
Saved in:
7
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
8
Spanning silos : the new CMO imperative
Aaker, David A.
-
2008
Persistent link: https://www.econbiz.de/10004922604
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