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Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip; Caslione, John A. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
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Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip; Caslione, John A. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003803407
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10002469672
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2007 - 2. ed
Persistent link: https://www.econbiz.de/10003367627
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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
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Das strategische Marketingpotential der Unternehmung
Richert, Egon - 1992
Persistent link: https://www.econbiz.de/10012699354
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Management strategies and marketing operations in Greek tele-companies
Katsonis, Nikolaos; Anastasopoulos, Georgios; … - In: International journal of electronic marketing and … 7 (2016) 4, pp. 335-345
Persistent link: https://www.econbiz.de/10011664554
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E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos; Sfakianakis, Michael; Myloni, Barbara; … - In: International journal of internet marketing and … 13 (2019) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
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Strategisches Marketing und Management : Konzeptionen in Theorie und Praxis ; Prof. Dr. Jan S. Krulis-Randa zum 60. Geburtstag gewidmet
Rühli, Edwin (ed.); Krulis-Randa, Jan S. (honouree) - 1986
Persistent link: https://www.econbiz.de/10011967138