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Fundamentally fit

Mullins, John W. - In: Business strategy review 19 (2008) 1, pp. 24-27

Persistent link: https://www.econbiz.de/10003687504

Marketing management : a strategic decision-making approach

Mullins, John W.; Walker, Orville C. - 2013 - 8. ed

Persistent link: https://www.econbiz.de/10009517183

Marketing management : a strategic, decision-making approach

Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed

Persistent link: https://www.econbiz.de/10001795505

Break the rules! : the six counter-conventional mindsets of entrepreneurs that can help anyone change the world : challenge assumptions, overcome obstacles, mitigate risk

Mullins, John W. - 2023 - First edition

"The entrepreneurial path, whether for those who lead the journey or those who participate therein, is typically rocky at best, and the ones who make it through successful usually think about failure and challenge different from the rest of us. Drawing on two decades of research into what makes...

Persistent link: https://www.econbiz.de/10013450677

Marketing management : a strategic decision-making approach

Mullins, John W. (contributor) - 2005 - 5. ed., internat. ed.

Persistent link: https://www.econbiz.de/10004445088

Marketing management : a strategic decision-making approach

Mullins, John W. - 2008 - 6. ed., internat. stud. ed.

Persistent link: https://www.econbiz.de/10004874580

Marketing management : a strategic decision-making approach

Mullins, John W. - 2009 - 7. ed., internat. ed.

Persistent link: https://www.econbiz.de/10004939117

Marketing management : a strategic decision-making approach

Mullins, John W.; Walker, Orville C. - 2013 - 8. ed., internat. ed.

Persistent link: https://www.econbiz.de/10009527620