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Services marketing management
Mudie, Peter; Pirrie, Angela - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10003475788
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Handbook of service business : management, marketing, innovation and internationalisation
Bryson, John R. (contributor) - 2015
Persistent link: https://www.econbiz.de/10010518021
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10002469672
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10001354939
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Handbook of services marketing & management
Swartz, Teresa A. (contributor); Iacobucci, Dawn (contributor) - 2000 - Online-Ausg.
authors present contributions from the world's leading experts on services marketing and management …
Persistent link: https://www.econbiz.de/10013207907
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Handbook of service business : management, marketing, innovation and internationalisation
Bryson, John R. (ed.); Daniels, Peter W. (ed.) - 2015
Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. This interdisciplinary Handbook provides a critical and multi-disciplinary review of current service business processes and practices. Broadening our understanding of...
Persistent link: https://www.econbiz.de/10011850654
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Service management and marketing : managing the service profit logic
Grönroos, Christian - 2015 - Fourth edition
Persistent link: https://www.econbiz.de/10013546911
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Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian - 1990
Persistent link: https://www.econbiz.de/10013501961
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Handbook of services marketing & management
Swartz, Teresa A. (ed.); Iacobucci, Dawn (ed.) - 2000
marketing and management." —James Heskett, Harvard Business School "The Handbook of Services Marketing and Management provides … an excellent introduction to the topics and issues that define service marketing today. Editors Swartz and Iacobucci have … Distinguished Professor of International Marketing, Northwestern University "Services, because of their intangibility, variability …
Persistent link: https://www.econbiz.de/10012692074
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Service provider - customer interactions : key to success of innovative services
Hoffmann, Antje; Herstatt, Cornelius - 2005 - [Elektronische Ressource]
the current state of interaction research with special focus on service marketing and service purchasing processes. A … identified three different approaches of successful interactions between service providers and potential buyers during marketing … market ; service marketing ; service purchasing …
Persistent link: https://www.econbiz.de/10009424474