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Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian; Jones, Calvin - 2012 - 2. ed.

Persistent link: https://www.econbiz.de/10009497047

Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian; Jones, Calvin - 2009

Persistent link: https://www.econbiz.de/10004926478

How managers' shared mental models of business-customer interactions create different sensemaking of social media

Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16

Persistent link: https://www.econbiz.de/10011373140

Behind the screen : content moderation in the shadows of social media

Roberts, Sarah T. - 2019

Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Preface to the Paperback Edition -- INTRODUCTION. Behind the Internet -- ONE. Behind the Screen -- TWO. Understanding Commercial Content Moderation -- THREE. Screening in Silicon Valley -- FOUR. "I Call Myself a Sin-Eater" --...

Persistent link: https://www.econbiz.de/10013447273

Web 2.0 for business : learning the new tools

White, Bruce A.; Pauxtis, Andrew - 2010

"The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can...