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Chinese Marketing and Management Scales
Yau, Oliver H.; Lee, Bernard - 2024
: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China …. --Prof. Christine Ennew, PhD, Emeritus Professor of Marketing, Warwick Business School The authors’ commitment to academic …
Persistent link: https://www.econbiz.de/10015075815
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Dynamic management in marketing
Alexander, Ralph S.; Berg, Thomas L. - 1965 - 1. print
Persistent link: https://www.econbiz.de/10000608419
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Modern marketing management : selected readings
Lawrence, Raymond John - 1971
Persistent link: https://www.econbiz.de/10000327968
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Industrial marketing management : cases and readings
LaPlaca, Peter J. (contributor) - 1984 - 1st ed
Persistent link: https://www.econbiz.de/10000331662
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Marketing und Vertrieb : Fundamente für die marktorientierte Unternehmensführung
Winkelmann, Peter - 1999
Persistent link: https://www.econbiz.de/10000677452
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Scientific marketing management
White, Percival - 1978 - Repr. ed
Persistent link: https://www.econbiz.de/10000683644
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Industrial marketing management : text and cases
Haas, Robert W. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000697400
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The practical approach to marketing management
Morse, Stephen - 1967
Persistent link: https://www.econbiz.de/10000567605
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Marketing management : concepts, practice and cases
Haas, Robert E.; Wotruba, Thomas R. - 1983
Persistent link: https://www.econbiz.de/10000047033