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The marketing plan
Cohen, William A. - 2005 - 4th ed.
Persistent link: https://www.econbiz.de/10004001317
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The marketing plan
Cohen, William A. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004404131
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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10000780716
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Marketing und Vertrieb : Fundamente für die marktorientierte Unternehmensführung
Winkelmann, Peter - 1999
Persistent link: https://www.econbiz.de/10000677452
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Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold (ed.) - 1999
Persistent link: https://www.econbiz.de/10000683041
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Kundenorientierung mit System : mit Customer Orientation Management zu profitablem Wachstum
Homburg, Christian; Werner, Harald - 1998
Persistent link: https://www.econbiz.de/10000646627
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Services marketing management : an international perspective
Kasper, Hans; Helsdingen, Piet van; Vries, Wouter R. de - 1999
Persistent link: https://www.econbiz.de/10000666588
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Global marketing management
Quelch, John A. (contributor);  … - 1999 - 4th ed
Persistent link: https://www.econbiz.de/10000671717
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Abschied vom Marketing : Interfusion statt Marketing
Gerken, Gerd - 1990
Persistent link: https://www.econbiz.de/10000023782