Sales and marketing are two critical components of any organization involved in business, without them, the very … marketing. The differences are described in a three step manner: 1) From a historical perspective 2) By definitions available in … the same time, sales and marketing must be completely integrated for planning and development of strategy. Finally, also …

strategies-and innovation performance. The study finds that the relationship is mediated by founding-team marketing capabilities … suggest that an exploratory strategy improves the founding team's marketing capabilities, whereas an exploitative strategy … worsens these capabilities. Exploitative strategy and the founding team's marketing abilities are negatively affected by …