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Markenartikel
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Entscheidung
23,227
Decision
19,995
Theorie
16,539
Theory
16,267
Cognition
11,533
Kognition
11,476
Relationship marketing
8,893
Beziehungsmarketing
8,860
Brand management
7,457
Markenführung
7,415
Brand image
6,627
Markenimage
6,588
USA
6,457
United States
6,151
Experiment
6,116
Customer satisfaction
5,616
Kundenzufriedenheit
5,458
Online-Handel
5,444
Online retailing
5,433
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5,010
Social Web
4,691
Social web
4,688
Germany
4,623
Service quality
4,416
Online-Marketing
4,399
Internet marketing
4,389
Dienstleistungsqualität
4,373
Brand
4,241
Einzelhandel
4,140
Retail trade
4,099
Emotion
4,048
Werbewirkung
3,621
Advertising effects
3,583
Verbraucherverhalten
3,569
Electronic Commerce
3,567
E-commerce
3,460
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3,025
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638
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2
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3,153
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
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Information Resources Management Association
4
National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
229
The journal of brand management : an international journal
188
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
46
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of the Academy of Marketing Science
27
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
17
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ECONIS (ZBW)
4,202
USB Cologne (EcoSocSci)
21
EconStor
9
OLC EcoSci
1
Showing
1
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10
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4,233
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date (oldest first)
1
How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey
;
Woolley, Kaitlin
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 165-184
Persistent link: https://www.econbiz.de/10014584181
Saved in:
2
The influence of emotional confidence on brand attitude : using brand belief as mediating variable
Rizvi, Wajid H.
;
Oney, Emrah
- In:
Economic research
31
(
2018
)
1,1
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012311956
Saved in:
3
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
Saved in:
4
Dimensions of purchase-
decision
involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
5
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
6
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 358-375)
.
2009
Persistent link: https://www.econbiz.de/10003915640
Saved in:
7
Heart versus mind : the functions of emotional and cognitive loyalty
Härtel, Charmine E. J.
;
Russel-Bennett, Rebekah
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10003940451
Saved in:
8
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
-
2007
Persistent link: https://www.econbiz.de/10003530374
Saved in:
9
Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
Saved in:
10
Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin
-
2010
Persistent link: https://www.econbiz.de/10008654760
Saved in:
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