Similar Search Results

Fisher, Geoffrey; Woolley, Kaitlin - In: Journal of marketing research 61 (2024) 1, pp. 165-184

Persistent link: https://www.econbiz.de/10014584181

Rizvi, Wajid H.; Oney, Emrah - In: Economic research 31 (2018) 1,1, pp. 158-170

Persistent link: https://www.econbiz.de/10012311956

Paulssen, Marcel; Bagozzi, Richard P.; Birk, Matthias M. - 2005

Persistent link: https://www.econbiz.de/10003278373

Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519

Persistent link: https://www.econbiz.de/10003881148

Praxmarer-Carus, Sandra; Gierl, Heribert - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 507-520

Persistent link: https://www.econbiz.de/10003905840

Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009

Persistent link: https://www.econbiz.de/10003915640

Härtel, Charmine E. J.; Russel-Bennett, Rebekah - In: Australasian marketing journal 18 (2010) 1, pp. 1-7

Persistent link: https://www.econbiz.de/10003940451

Paulssen, Marcel; Bagozzi, Richard P. - 2007

Persistent link: https://www.econbiz.de/10003530374

Paulssen, Marcel; Fournier, Susan - 2007

Persistent link: https://www.econbiz.de/10003530381

Meier, Carolin - 2010

Persistent link: https://www.econbiz.de/10008654760