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How retailer money-back guarantees influence consumer preferences for retailer versus national brands

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The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty

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Perceptions of others, mindfulness, and brand experience in retail service setting

Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52

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A contingency model in establishing brand loyalty : relationship age as a moderator

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Enriching the ECSI model using brand strength in the retail setting

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Impact of online flow on brand experience and loyalty

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The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational elements of brand experience. Although online brand...

Persistent link: https://www.econbiz.de/10012911061

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