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Markenartikel
Consumer behaviour
35
Konsumentenverhalten
33
Brand management
23
Markenführung
22
Social Web
21
Social web
21
Marketing management
18
Beziehungsmarketing
17
Marketingmanagement
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Relationship marketing
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Online-Marketing
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Electronic Commerce
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Marketing
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Brand image
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E-commerce
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Markenimage
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Werbung
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Bibliometrics
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Brand
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Creativity
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Kreativität
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USA
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Wein
9
Wine
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Advertising effects
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Luxury goods
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Luxusgüter
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Werbewirkung
8
Customer satisfaction
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Informationstechnik
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Viral marketing
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Virales Marketing
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English
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Pitt, Leyland F.
10
Berthon, Pierre R.
5
Botha, Elsamari
2
Reyneke, Mignon
2
Berthon, Jean-Paul
1
Chakrabarti, Ronika
1
Chan, Anthony
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Ferreira, Caitlin
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Lord Ferguson, Sarah T.
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Morrish, Sussie C.
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Napli, Julie
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Robertson, Jeandri
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Simonsen, Mario Henrique
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International journal of wine business research : IJWBR
3
Advances in corporate branding
1
Business horizons
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Expressing herself through brands : a comparative study of women in six Asia-Pacific nations
Wallström, Åsa
;
Steyn, Peter
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 228-237
Persistent link: https://www.econbiz.de/10008810214
Saved in:
2
Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
Saved in:
3
Luxury wine brands as gifts : ontological and aesthetic perspectives
Reyneke, Mignon
;
Berthon, Pierre R.
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
23
(
2011
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10009315739
Saved in:
4
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
5
Managing the franchised brand : the franchisees' perspective
Pitt, Leyland F.
;
Napli, Julie
;
Van der Merwe, Rian
- In:
Advances in corporate branding
,
(pp. 59-71)
.
2017
Persistent link: https://www.econbiz.de/10011584992
Saved in:
6
Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.
;
Pitt, Leyland F.
;
Vella, Joseph
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
Saved in:
7
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
8
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
9
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
10
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
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