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OBD : the business of illusion and the illusion of business
Conley, Lucas - 2008
Persistent link: https://www.econbiz.de/10004397537
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The brand bubble : the looming crisis in brand value and how to avoid it
Gerzema, John; Lebar, Ed - 2008 - 1. ed., HB print.
Persistent link: https://www.econbiz.de/10004921372
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The truth about brands : [marketing is courtship, not combat... ]
Till, Brian; Heckler, Donna - 2008
Persistent link: https://www.econbiz.de/10004924347
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Brand immortality : how brands can live long and prosper
Pringle, Hamish; Field, Peter - 2008
Persistent link: https://www.econbiz.de/10004925157
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Brand enigma : decoding the secrets of your brand
Bruce, Duncan; Harvey, David - 2008
Persistent link: https://www.econbiz.de/10004926380
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Light, Marvin Lawrence; Kiddon, Joan S. - 2009 - 1. ed., 1. print.
Persistent link: https://www.econbiz.de/10004931478
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The science and art of branding
Franzen, Giep; Moriarty, Sandra E. - 2009
Persistent link: https://www.econbiz.de/10004956661
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Brands and branding geographies
Pike, Andy (contributor) - 2011
Persistent link: https://www.econbiz.de/10009345505
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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Post, Karen - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009420895