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Markenartikel
Ecuador
3,674
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2,986
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2,966
Consumer behaviour
1,064
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1,064
Markenimage
879
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433
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407
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Diamantopoulos, Adamantios
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Lee, Sangwon
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Magnusson, Peter
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Vescovi, Tiziano
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Westjohn, Stanford A.
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Yue, Chengyan
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Bai, Serhii
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Beghin, John C.
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Benson-Rea, Maureen
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Carvalho, Sergio W.
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Checchinato, Francesca
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Costanigro, Marco
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D'Antone, Simona
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Disegna, Marta
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Dupliak, Tetiana
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Felix, Reto
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Finkelshtain, Israel
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Goemans, Christopher
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Grudecka, Anna
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Higgins, David M.
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Hladkyi, Alexander
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Hryhorenko, Oleh
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Marette, Stéphan
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Kraft Foods Deutschland GmbH & Co. KG
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International marketing review
10
Journal of business research : JBR
8
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international marketing
7
Journal of global marketing
6
Journal of international consumer marketing
6
The journal of product & brand management
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The journal of brand management : an international journal
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Revue d'économie régionale & urbaine : RERU
3
The journal of consumer marketing
3
American journal of agricultural economics
2
Business history
2
Corporate reputation review : an international journal
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of global fashion marketing : JGfM
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
"Mit Gott" : zum Verhältnis von Vertrauen und Wirtschaftsgeschichte
1
A reader in marketing communications
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agrarökonomische Diskussionsbeiträge
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1
Athens journal of business & economics : AJBE
1
Atlantic review of economics : AROE
1
Australasian marketing journal
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Australian journal of management
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Bar-Ilan University Department of Economics Research Paper
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British journal of management
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Business horizons
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ECONIS (ZBW)
203
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1
Toblerone : die Geschichte eines Schweizer Welterfolgs
Feuz, Patrick
;
Tobler, Andreas
;
Schneider, Urs
;
Feuz, Patrik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608361
Saved in:
2
The effect of foreign economic, political, and cultural environment and consumers' socio-demographics on consumers' willingness to buy foreign products
Wang, Chih-Kang
-
1978
Persistent link: https://www.econbiz.de/10000701226
Saved in:
3
The effects of brand origin country and made-in country on consumers' product evaluations and purchase intention
Wu, Jian
;
Fu, Guoqun
- In:
Frontiers of business research in China : selected …
1
(
2007
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10003759633
Saved in:
4
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
5
Ethnocentrism, country of origin, and brand perception in a special context
Koubaa, Yamen
- In:
International journal of business and emerging markets …
1
(
2008/09
)
3
,
pp. 232-248
Persistent link: https://www.econbiz.de/10003833855
Saved in:
6
Klangvolle Markennamen und namhafter Markenklang
Kilian, Karsten
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 249-267
Persistent link: https://www.econbiz.de/10003818333
Saved in:
7
Destination branding : creating the unique destination proposition
Morgan, Nigel
(
ed.
);
Pritchard, Annette
(
contributor
); …
-
2010
-
Rev. 2. ed.
Persistent link: https://www.econbiz.de/10003872747
Saved in:
8
How to promote quality perception in wine markets : brand advertising or geographical indication?
Yue, Chengyan
(
contributor
);
Marette, Stéphan
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003375426
Saved in:
9
Is there a connection between brands and their countries of origin?
Tomaras, Petros
;
Tsalikis, John
;
Seaton, Bruce
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 537-541)
.
2010
Persistent link: https://www.econbiz.de/10003951181
Saved in:
10
Experiences of brands and national identity
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
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