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Markenartikel
Consumer behaviour
81,931
Konsumentenverhalten
79,452
Children
18,625
Kinder
18,305
Familie
15,129
Theorie
10,433
Family
10,270
Theory
10,215
Relationship marketing
8,820
Beziehungsmarketing
8,789
USA
8,176
Brand management
7,436
Markenführung
7,394
United States
7,250
Brand image
6,611
Markenimage
6,570
Deutschland
6,363
Customer satisfaction
5,569
Online-Handel
5,416
Kundenzufriedenheit
5,411
Online retailing
5,405
Germany
5,326
Social Web
4,647
Social web
4,645
Gesundheit
4,416
Online-Marketing
4,410
Internet marketing
4,400
Service quality
4,354
Health
4,346
Dienstleistungsqualität
4,309
Brand
4,237
Einzelhandel
4,102
Retail trade
4,062
Schätzung
3,803
Experiment
3,752
Werbewirkung
3,695
Advertising effects
3,655
Estimation
3,595
Verbraucherverhalten
3,568
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2,034
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635
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3,415
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810
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2
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3,150
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256
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149
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129
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119
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112
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98
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40
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40
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38
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27
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27
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14
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10
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8
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8
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8
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4
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1
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English
3,997
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218
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7
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
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Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
228
The journal of brand management : an international journal
188
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
64
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
36
The journal of consumer marketing
35
Journal of strategic marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
17
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Source
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ECONIS (ZBW)
4,197
USB Cologne (EcoSocSci)
21
EconStor
8
OLC EcoSci
1
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1
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1
Brands, love and
family
Iyer, Pramod P.
;
Paswan, Audhesh K.
;
Davari, Arezoo
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
Saved in:
2
Markenwissen 3- bis 5-jähriger
Kinder
und ihr Einfluss auf Markenentscheidungen ihrer Bezugspersonen : empirische Erkenntnisse aus ausgewählten Ländern
Götze, Elisabeth
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001763719
Saved in:
3
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
4
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
5
When does product brand matter to
children
?
Wang, Fei
;
Li, Shu
- In:
International journal of market research
61
(
2019
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
Saved in:
6
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
7
Family
influence on young adult's brand evaluation : an empirical analysis focused on parent-
children
influence in three consumer packaged goods
Bravo, Rafael
;
Fraj, Elena
;
Montaner, Teresa
- In:
The international review of retail, distribution and …
18
(
2008
)
3
,
pp. 255-268
Persistent link: https://www.econbiz.de/10003757746
Saved in:
8
Brand selection dimensions in
family
buying of personal care products
Sharma, Sakshi
;
Maninder Singh
- In:
Eurasian journal of business and economics : EJBE
12
(
2019
)
23
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012225583
Saved in:
9
Markenwissen 3- bis 5-jähriger
Kinder
und ihr Einfluss auf Markenentscheidungen ihrer Bezugspersonen : empirische Erkenntnisse aus ausgewählten Ländern
Götze, Elisabeth
-
2003
Persistent link: https://www.econbiz.de/10004728833
Saved in:
10
Informationsintegration bei der Produktbeurteilung : eine empirische Studie unter besonderer Berücksichtigung der Produktvertrautheit und des Produktinvolvements ; mit 89 Tabellen
Enders, Andreas
-
1997
Persistent link: https://www.econbiz.de/10000628107
Saved in:
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