//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of online versus of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Einzelhandel
17,612
Retail trade
14,709
Markenimage
10,840
Brand image
10,625
Konsumentenverhalten
10,281
Consumer behaviour
10,269
Markenführung
7,350
Brand management
7,349
Brand
3,494
Beziehungsmarketing
3,123
Relationship marketing
3,122
Deutschland
2,319
Theorie
1,951
Theory
1,922
Online-Handel
1,725
Online retailing
1,720
Germany
1,621
USA
1,407
Electronic Commerce
1,356
United States
1,304
Kundenzufriedenheit
1,273
E-commerce
1,271
Customer satisfaction
1,269
Supply chain
1,170
Lieferkette
1,169
Online-Marketing
1,150
Internet marketing
1,138
Social Web
1,137
Social web
1,137
Werbewirkung
1,042
Advertising effects
1,039
Indien
1,016
India
1,012
Vertriebsweg
997
Distribution channel
993
Marketingmanagement
987
Preismanagement
981
Pricing strategy
981
Marketing management
969
more ...
less ...
Online availability
All
Undetermined
1,817
Free
531
Type of publication
All
Article
2,848
Book / Working Paper
629
Type of publication (narrower categories)
All
Article in journal
2,648
Aufsatz in Zeitschrift
2,648
Aufsatz im Buch
173
Book section
173
Graue Literatur
82
Non-commercial literature
82
Arbeitspapier
71
Working Paper
71
Hochschulschrift
69
Thesis
52
Conference paper
34
Konferenzbeitrag
34
Reprint
23
Collection of articles of several authors
18
Sammelwerk
18
Aufsatzsammlung
14
Case study
12
Fallstudie
12
Konferenzschrift
10
Bibliografie enthalten
8
Bibliography included
8
Systematic review
5
Übersichtsarbeit
5
Bibliografie
3
Conference proceedings
3
Festschrift
3
Collection of articles written by one author
2
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Lehrbuch
2
Sammlung
2
Accompanied by computer file
1
Amtsdruckschrift
1
Beispielsammlung
1
Company information
1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger als Beilage
1
Firmeninformation
1
Government document
1
more ...
less ...
Language
All
English
3,298
German
173
Undetermined
5
French
3
Polish
3
Swedish
1
Author
All
Sarkar, Abhigyan
15
Phau, Ian
14
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Keller, Kevin Lane
13
Bang, Nguyen
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Melewar, T. C.
11
Ailawadi, Kusum L.
10
Ekinci, Yuksel
10
Guzman, Francisco
10
Khamitov, Mansur
10
Rahman, Zillur
10
Sattler, Henrik
10
Burmann, Christoph
9
Dawes, John
9
De Chernatony, Leslie
9
Gunasti, Kunter
9
Gómez-Suárez, Mónica
9
Loureiro, Sandra Maria Correia
9
Romaniuk, Jenni
9
Usman, Osly
9
Aaker, Jennifer
8
Baumgarth, Carsten
8
Gutjahr, Gert
8
Shimul, Anwar Sadat
8
Veloutsou, Cleopatra
8
Abratt, Russell
7
Augusto, Mário Gomes
7
Christodoulides, George
7
Esch, Franz-Rudolf
7
Foroudi, Pantea
7
Fournier, Susan
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
Johnson, Lester W.
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
6
NetLibrary, Inc
4
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Credit Suisse Group AG
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Kraft Foods Deutschland GmbH & Co. KG
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Society for Consumer Psychology.
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Duisburg <1980-2002>
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
187
The journal of brand management : an international journal
163
The journal of product & brand management
156
Journal of retailing and consumer services
119
European journal of marketing : EJM
46
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of strategic marketing
29
The journal of consumer marketing
29
Journal of marketing communications
28
Marketing letters : a journal of research in marketing
28
Journal of international consumer marketing
26
International journal of consumer studies
24
European journal of marketing
23
International journal of hospitality management
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of retailing
21
Cogent business & management
20
International marketing review
20
Journal of global marketing
20
Journal of the Academy of Marketing Science
20
Journal of international marketing
19
Journal of marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Journal of fashion marketing and management
17
SpringerLink / Bücher
17
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of retail and distribution management
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Qualitative market research : an international journal
15
International journal of market research
14
International journal of retail & distribution management
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
more ...
less ...
Source
All
ECONIS (ZBW)
3,469
USB Cologne (EcoSocSci)
8
Showing
1
-
10
of
3,477
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
2
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
3
How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
4
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
5
Why do manufacturers' products carry retailers' brands? : A transaction cost theory of private branding
Chen, Shih-fen
;
Hennart, Jean-François Marie André
-
1995
Persistent link: https://www.econbiz.de/10000921771
Saved in:
6
Vertikaler Markenschutz als Problem der Markenartikelindustrie : der Schutz des Markenartikels vor rufschädigenden Kommunikationsmassnahmen des Einzelhandels als Gegenstand werbewi...
Schröder, Hendrik
-
1990
Persistent link: https://www.econbiz.de/10000788963
Saved in:
7
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
8
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
9
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
10
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->