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Markenartikel
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Beziehungsmarketing
25,166
Relationship marketing
25,138
Social Web
20,154
Social web
20,120
Online-Marketing
12,859
Internet marketing
12,636
Theorie
11,671
Theory
11,487
Markenführung
8,826
Brand management
8,812
Kundenzufriedenheit
7,916
Customer satisfaction
7,909
Markenimage
7,175
Brand image
7,142
Deutschland
7,002
Online-Handel
6,739
Online retailing
6,720
Germany
6,622
Electronic Commerce
6,455
USA
6,437
Dienstleistungsqualität
6,253
Service quality
6,241
United States
6,223
E-commerce
6,140
Marketingmanagement
4,842
Marketing management
4,784
Viral marketing
4,768
Virales Marketing
4,758
Werbewirkung
4,706
Advertising effects
4,659
Einzelhandel
4,645
Retail trade
4,557
Brand
4,521
Werbung
3,996
Advertising
3,948
Experiment
3,666
Emotion
3,619
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2,112
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666
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905
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Fournier, Susan
23
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Fetscherin, Marc
16
Ko, Eunju
15
Diamantopoulos, Adamantios
14
Huber, Frank
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
De Chernatony, Leslie
12
Hruschka, Harald
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Sharp, Byron
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Herrmann, Andreas
10
Khamitov, Mansur
10
Khan, Imran
10
Melewar, T. C.
10
Sreejesh, S.
10
Bagozzi, Richard P.
9
Han, Heesup
9
Kumar, Vikas
9
Laurent, Gilles
9
MacInnis, Deborah J.
9
Paap, Richard
9
Park, C. Whan
9
Sung, Yongjun
9
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Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
Gesellschaft zur Erforschung des Markenwesens
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Helmut-Schmidt-Universität
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Verlag Franz Vahlen
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
ibidem-Verlag
1
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Journal of business research : JBR
237
The journal of brand management : an international journal
198
The journal of product & brand management
176
Journal of retailing and consumer services
149
Psychology & marketing
66
European journal of marketing : EJM
47
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Marketing intelligence & planning
32
Journal of international consumer marketing
31
Journal of strategic marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of consumer studies
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing
26
Journal of the Academy of Marketing Science
26
International journal of hospitality management
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
SpringerLink / Bücher
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the quarterly review of marketing communications
22
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of international marketing
20
Journal of advertising research
19
Journal of retailing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
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ECONIS (ZBW)
4,480
USB Cologne (EcoSocSci)
23
EconStor
9
OLC EcoSci
1
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Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
2
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
5
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
8
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Antecedents to customer engagement : moderating role of media richness of brand pages
Gosain, Aditi
;
Srivastava, Mukta
;
Gupta, Deepanvita
- In:
Theoretical economics letters
9
(
2019
)
7
,
pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
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