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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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Influence of brand trust, perceived value on brand preference and purchase intention
Tri Cuong Dam - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 939-947
Persistent link: https://www.econbiz.de/10012671516
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Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.; Tessitore, Tina; Müller, Céline M. - In: International journal of advertising : the review of … 40 (2021) 1, pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
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Customer perception, purchase intention and buying decision for branded products : measuring the role of price discounts
Dangi, Amit; Saini, Chand P.; Singh, Vijay; Hooda, Jayant - In: Journal of revenue and pricing management 20 (2021) 2, pp. 194-203
Persistent link: https://www.econbiz.de/10012500584
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Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan; Khan, Muhammad Babar; Shahab, Atif - In: The Lahore journal of business 8 (2019/2020) 2, pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
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The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie; Salmi Mohd Isa; Alodin, Yasmin - In: Journal of marketing communications 26 (2020) 8, pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
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Buying private label in durables : gender and other psychological variables
Miquel, María-José; Caplliure, Eva-María; Pérez, Carmen - In: Journal of retailing and consumer services 34 (2017), pp. 349-357
Persistent link: https://www.econbiz.de/10011629449
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Store brand evaluative process in an international context
Gómez-Suárez, Mónica; Quinones, Myriam; Yagüe … - In: International journal of retail & distribution management 44 (2016) 7, pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
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Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén; Lengler, Jorge; … - In: The journal of product & brand management 26 (2017) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10011700738