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Markenartikel
Indien
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Consumer behaviour
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18,506
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7,619
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7,545
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7,278
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6,656
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6,628
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5,918
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5,299
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4,928
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4,711
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4,689
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4,623
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4,537
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16
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16
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15
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14
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14
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Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
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Sattler, Henrik
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11
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11
Huber, Frank
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Veloutsou, Cleopatra
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10
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10
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9
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9
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9
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9
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Melewar, T. C.
9
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9
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NetLibrary, Inc
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Center for Economic Research <Tilburg>
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Center of Market Oriented Product and Production Management
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Centre for Industrial and Economic Research <Delhi>
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
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Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
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Hessische Landesanstalt für Privaten Rundfunk <Kassel>
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Industrial Techno-Economic Services <Delhi>
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
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Society for Consumer Psychology.
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Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
229
The journal of brand management : an international journal
183
The journal of product & brand management
171
Journal of retailing and consumer services
147
Psychology & marketing
64
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of international consumer marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : JPM
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
International marketing review
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of advertising : the review of marketing communications
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
SpringerLink / Bücher
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
Journal of marketing management : MM
18
Global business review
17
International journal of market research
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ECONIS (ZBW)
4,250
USB Cologne (EcoSocSci)
22
EconStor
8
OLC EcoSci
2
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1
The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina
;
Morrone, Domenico
;
Russo, Angeloantonio
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
Saved in:
2
What drives brand love for natural products? : the moderating role of household size
Kumar, Sushant
;
Dhir, Amandeep
;
Talwar, Shalini
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431647
Saved in:
3
What is the added value of an organic label? : proposition of a model of transfer from the perspective of ingredient branding
Jongmans, Eline
;
Dampérat, Maud
;
Jeannot, Florence
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 338-363
Persistent link: https://www.econbiz.de/10012178393
Saved in:
4
The role of brand reputation in organic food consumption : a behavioral reasoning perspective
Ryan, Jessica
;
Casidy, Riza
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 239-247
Persistent link: https://www.econbiz.de/10011808594
Saved in:
5
Trustworthy brand signals, price fairness and organic food restaurant brand loyalty
Konuk, Faruk Anıl
- In:
Management decision
61
(
2023
)
10
,
pp. 3035-3052
Persistent link: https://www.econbiz.de/10014428469
Saved in:
6
Defining primary brand associations for the strategic positioning of certified organic products
Bozga, Narcis-Alexandru
;
Cristea, Adina
- In:
International journal of sustainable economies …
5
(
2016
)
3
,
pp. 37-50
Persistent link: https://www.econbiz.de/10011634150
Saved in:
7
Brands, labels, and product longevity : the case of salmon in UK grocery retailing
Asche, Frank
;
Sogn-Grundvåg, Geir
;
Zhang, Dengjun
; …
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10012483423
Saved in:
8
Effect of Demographic Factors on the Purchase of Private Label Brands of Food Products from Organized Retail Stores in Chandigarh
Mehra, Rajneesh
-
2016
in
India
. Consequently the industry of private label branded products is evolving. Majority of the organized retail firms …
Persistent link: https://www.econbiz.de/10014126689
Saved in:
9
Ethical dimension of customer-based brand equity
Datta, Biplab
;
Mukherjee, Srabanti
- In:
International journal of business excellence
13
(
2017
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10011840426
Saved in:
10
Indian consumers' purchase
intention
toward a United States versus local brand
Kumar, Archana
;
Lee, Hyun-joo
;
Kim, Youn-kyung
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
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