Similar Search Results

Cigarette brand loyalty and purchase patterns : an examination using US consumer panel data

Dawes, John - In: Journal of business research : JBR 67 (2014) 9, pp. 1933-1943

Persistent link: https://www.econbiz.de/10010379205

Brand switching or reduced consumption? : a study of how cigarette taxes affect tobacco consumption

Chen, Chiang-ming; Chang, Kuo-liang; Lin, Lin; Lee, Jwo-leun - In: The European journal of health economics : HEPAC ; … 15 (2014) 9, pp. 991-998

Persistent link: https://www.econbiz.de/10010478076

The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau

Chow, Clement S. F.; Kaynak, Erdener; Mak, Winnie - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10010508360

Brands and competing factors in purchasing hand phones in the Malaysian market

Mahfuzur Rahman; Yusof Ismail; Al-Baity, Mohamed; Che … - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 2, pp. 75-80

Persistent link: https://www.econbiz.de/10011690741

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...