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Markenartikel
Consumer behaviour
82,179
Konsumentenverhalten
79,698
Privater Konsum
15,104
Private consumption
15,068
Theorie
14,864
Theory
14,594
Relationship marketing
8,874
Beziehungsmarketing
8,842
Brand management
7,458
Markenführung
7,415
USA
7,075
United States
6,767
Brand image
6,624
Markenimage
6,584
Customer satisfaction
5,590
Online-Handel
5,461
Online retailing
5,450
Kundenzufriedenheit
5,431
Konsumtheorie
5,245
Consumption theory
5,069
Deutschland
4,965
Social Web
4,663
Social web
4,661
Germany
4,585
Online-Marketing
4,406
Internet marketing
4,395
Service quality
4,346
Dienstleistungsqualität
4,299
Brand
4,262
Einzelhandel
4,154
Retail trade
4,114
Schätzung
3,933
Sozialer Status
3,827
Estimation
3,821
Experiment
3,642
Werbewirkung
3,593
Verbraucherverhalten
3,573
Electronic Commerce
3,562
Advertising effects
3,554
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Undetermined
2,046
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643
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Article
3,434
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813
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2
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3,168
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256
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152
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130
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121
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114
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99
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40
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40
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38
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27
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27
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15
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10
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8
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8
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8
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7
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4
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3
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2
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1
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English
4,017
German
218
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7
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Undetermined
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Russian
1
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1
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Hildebrandt, Lutz
16
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
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Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
229
The journal of brand management : an international journal
188
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of promotion management : JPM
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Cogent business & management
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
17
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Source
All
ECONIS (ZBW)
4,219
USB Cologne (EcoSocSci)
21
EconStor
8
OLC EcoSci
1
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1
Contrefaçon et ostentation
Maître, Philippe
;
Perrino, Muriel
- In:
Revue d'économie industrielle
117
(
2007
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10003480994
Saved in:
2
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
3
Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social
status
Kumar, Sandeep
;
Gautam, Amit
- In:
Metamorphosis : a journal of management research
20
(
2021
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10013384381
Saved in:
4
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
5
Status
consumption in cross-national context : socio-psychological, brand and situational antecedents
Shukla, Paurav
- In:
International marketing review
27
(
2010
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10003949175
Saved in:
6
Status
and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
7
Materialistic, brand engaged and
status
consuming consumers and clothing behaviors
Goldsmith, Roland
;
Flynn, Leisa Reinecke
;
Clark, Ronald A.
- In:
Journal of fashion marketing and management
16
(
2012
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10009532713
Saved in:
8
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
Saved in:
9
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
10
Do affluent customers care when luxury brands go mass? : the role of product type and
status
seeking on luxury brand attitude
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
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