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Markenartikel
Brand management
17,515
Markenführung
17,101
Persönlichkeitspsychologie
12,628
Personality psychology
12,350
Consumer behaviour
10,435
Konsumentenverhalten
10,410
Deutschland
8,886
Markenimage
7,391
Brand image
7,242
Germany
6,981
Marketing
6,941
Brand
5,432
Theorie
4,896
Theory
4,842
Beziehungsmarketing
4,118
Relationship marketing
4,103
Marketingmanagement
3,474
Unternehmen
3,140
Marketing management
3,037
Social Web
2,471
Markenpolitik
2,469
Social web
2,467
Personalentwicklung
2,454
Online-Marketing
2,440
Internet marketing
2,334
Personalpolitik
2,135
USA
2,115
Personalmanagement
2,099
Human Resource Management
2,082
Electronic Commerce
1,957
Werbung
1,864
Strategisches Management
1,831
Management
1,761
United States
1,753
Verbraucherverhalten
1,629
Führung
1,625
Erfolgsfaktor
1,610
Personalmarketing
1,582
Unternehmenskultur
1,576
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Online availability
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Undetermined
2,480
Free
858
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Article
3,934
Book / Working Paper
1,644
Journal
11
Type of publication (narrower categories)
All
Article in journal
3,511
Aufsatz in Zeitschrift
3,511
Aufsatz im Buch
387
Book section
387
Hochschulschrift
242
Thesis
182
Graue Literatur
139
Non-commercial literature
139
Working Paper
99
Arbeitspapier
98
Collection of articles of several authors
94
Sammelwerk
94
Aufsatzsammlung
69
Conference paper
48
Konferenzbeitrag
48
Case study
44
Fallstudie
44
Bibliografie enthalten
37
Bibliography included
37
Reprint
35
Konferenzschrift
28
Dissertation u.a. Prüfungsschriften
22
Conference proceedings
15
Lehrbuch
15
Textbook
13
Handbook
11
Handbuch
11
Ratgeber
10
Guidebook
9
Bibliografie
6
Bibliographie
6
Company information
6
Fallstudiensammlung
6
Firmeninformation
6
Festschrift
5
Glossar enthalten
5
Glossary included
5
Mehrbändiges Werk
4
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4
Systematic review
4
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English
4,972
German
605
Undetermined
12
French
8
Polish
2
Swedish
2
Russian
1
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Author
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Keller, Kevin Lane
26
De Chernatony, Leslie
25
Baumgarth, Carsten
21
Fournier, Susan
20
Phau, Ian
20
Burmann, Christoph
19
Bruhn, Manfred
18
Sarkar, Abhigyan
18
Melewar, T. C.
17
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Kapferer, Jean-Noël
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Ko, Eunju
11
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Ind, Nicholas
10
Merrilees, Bill
10
Rahman, Zillur
10
Sreejesh, S.
10
Uggla, Henrik
10
Ahlert, Dieter
9
Elliott, Richard
9
Foroudi, Pantea
9
Gupta, Suraksha
9
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Institution
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Springer Fachmedien Wiesbaden
14
Gesellschaft zur Erforschung des Markenwesens
9
NetLibrary, Inc
7
Verlag Dr. Kovač
6
Information Resources Management Association
5
Haufe-Lexware GmbH & Co. KG
4
Books on Demand GmbH <Norderstedt>
2
Harvard Graduate School of Business Administration
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markendialog <8, 2004, Frankfurt, Main>
2
Markenverband
2
Access Marketing Management e.V.
1
American Marketing Association
1
Beiersdorf AG
1
Brandsboard e.V.
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European Society for Opinion and Marketing Research
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Freie Universität Berlin
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Marktwesens e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Gruner + Jahr AG & Co. <Hamburg> / Stern-Anzeigenabteilung
1
Helmut-Schmidt-Universität
1
Henkel & Cie
1
Henkel & Cie AG
1
Henkel & Cie GmbH <1922-1950>
1
Henkel & Cie GmbH <1950-1977>
1
Henkel GmbH
1
Henkel Kommanditgesellschaft auf Aktien
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
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Published in...
All
Journal of business research : JBR
240
The journal of brand management : an international journal
240
The journal of product & brand management
193
Journal of retailing and consumer services
139
SpringerLink / Bücher
59
European journal of marketing : EJM
56
Psychology & marketing
54
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of strategic marketing
38
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Journal of the Academy of Marketing Science
31
European journal of marketing
29
International journal of hospitality management
29
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
The journal of consumer marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Brands and branding
26
Journal of fashion marketing and management
26
Journal of promotion management : innovations in planning and applied research
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
Journal of marketing management : MM
23
The IUP journal of brand management : IJBRM
23
Journal of global marketing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Qualitative market research : an international journal
19
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Source
All
ECONIS (ZBW)
5,424
USB Cologne (EcoSocSci)
159
OLC EcoSci
4
BASE
1
EconStor
1
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1
Botschafter der Markenidentität : eine ganzheitliche Betrachtung und Analyse
Hohenstein, Nicole
-
2008
Persistent link: https://www.econbiz.de/10003660797
Saved in:
2
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
3
Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf
-
2005
-
1. Auflage
Persistent link: https://www.econbiz.de/10002570478
Saved in:
4
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
Lips, Peter
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001683058
Saved in:
5
How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami
;
Bennett, Gregg
;
Brison, Natasha
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
Saved in:
6
The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
7
The self and the brand
Kirmani, Amna
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
Saved in:
8
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
9
An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi
;
Batra, Rajeev
;
Peng, Siqing
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
Saved in:
10
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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