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The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke; Pathak, Abhishek - In: Psychology & marketing 40 (2023) 9, pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
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Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie; Hingston, Sean T. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
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Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status
Kumar, Sandeep; Gautam, Amit - In: Metamorphosis : a journal of management research 20 (2021) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10013384381
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The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y; Kemp, Elyria; Hamilton, Mitchell - In: Journal of promotion management : JPM 21 (2015) 6, pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
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Front of pack labels enhance attention to nutrition information in novel and commercial brands
Becker, Mark W.; Bello, Nora M.; Sundar, Raghav P.; … - In: Food policy : economics planning and politics of food … 56 (2015), pp. 76-86
Persistent link: https://www.econbiz.de/10011434336
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Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
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The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco; Velasco, Alexandra - In: Journal of business research : JBR 101 (2019), pp. 637-650
Persistent link: https://www.econbiz.de/10012103530
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Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals
Roth, Yefim - In: Journal of food products marketing 23 (2017) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011708041
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"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160