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Online brand detraction in an online opinion platform

Wilk, Violetta; Lambert, Claire; Meek, Stephanie - In: International journal of hospitality management 107 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10014227716

The interaction effects of online reviews, brand, and price on consumer hotel booking decision making

Wen, Ji; Lin, Zhibin; Liu, Xin; Xiao, Sarah Hong; Li, Yina - In: Journal of travel research : a quarterly publication of … 60 (2021) 4, pp. 846-859

Persistent link: https://www.econbiz.de/10012492627

Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023

.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started with A Smashed Fridge -- Anta Sports: Rising with the Recreation of Global Brands -- BYD: A Disrupter of the Emerging Market -- WeChat: A Way of Life in the Information Age --...

Persistent link: https://www.econbiz.de/10014415147

What makes the Indian youths to engage with online retail brands : an empirical study

Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529

Persistent link: https://www.econbiz.de/10012660432

Assesing the success of private labels online : differences across categories in the grocery industry

Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753

Persistent link: https://www.econbiz.de/10011936283

The effect of online shopping channels on brand choice, product exploration and price elasticities

Harris-Lagoudakis, Katherine - In: International journal of industrial organization 87 (2023), pp. 1-39

Persistent link: https://www.econbiz.de/10014280023

Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data

Ko, Eunhee Emily; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 898-911

Persistent link: https://www.econbiz.de/10014451312

Price competition online : platforms vs. branded websites

Loginova, Oksana - 2019

Persistent link: https://www.econbiz.de/10012116507

Price competition online : platforms vs. branded websites

Loginova, Oksana - 2021

Persistent link: https://www.econbiz.de/10012659099

Linking online niche sales to offline brand conditions

Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84

Persistent link: https://www.econbiz.de/10011620252

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