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Markenartikel
Consumer behaviour
82,355
Konsumentenverhalten
79,874
Marketing
31,334
Marketingmanagement
16,993
Marketing management
16,405
Theorie
14,575
Theory
14,388
Financial services
12,546
Finanzdienstleistung
12,341
Relationship marketing
11,032
Beziehungsmarketing
10,944
Brand management
8,805
Markenführung
8,743
Deutschland
8,666
Islam
8,190
Germany
7,922
USA
7,841
United States
7,374
Brand image
7,050
Markenimage
7,043
Islamic finance
6,925
Islamisches Finanzsystem
6,652
Customer satisfaction
6,045
Kundenzufriedenheit
5,819
Online-Marketing
5,798
Internet marketing
5,757
Social Web
5,745
Social web
5,740
Online-Handel
5,624
Online retailing
5,610
Meinung
4,721
Brand
4,711
Service quality
4,711
Opinion
4,701
Einzelhandel
4,646
Dienstleistungsqualität
4,631
Retail trade
4,529
Electronic Commerce
4,427
E-commerce
4,103
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Undetermined
2,161
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680
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Article
3,652
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1,088
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3
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3,321
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131
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47
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47
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45
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41
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23
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20
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12
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7
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5
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English
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356
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6
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
18
Hildebrandt, Lutz
16
Keller, Kevin Lane
16
Fetscherin, Marc
15
Romaniuk, Jenni
15
Diamantopoulos, Adamantios
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Dubé, Jean-Pierre
13
Huber, Frank
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
De Chernatony, Leslie
11
MacInnis, Deborah J.
11
Park, C. Whan
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Melewar, T. C.
10
Paap, Richard
10
Sharp, Byron
10
Trinh, Giang
10
Zarantonello, Lia
10
Bagozzi, Richard P.
9
Franses, Philip Hans
9
Han, Heesup
9
Herrmann, Andreas
9
Johnson, Lester W.
9
Khan, Imran
9
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Springer Fachmedien Wiesbaden
9
Verlag Dr. Kovač
5
Information Resources Management Association
4
National Bureau of Economic Research
4
NetLibrary, Inc
3
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
1
Forschungsinstitut für Tourismus <Dresden>
1
Freie Universität Berlin
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Groupe EIDOS
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Markendialog <12, 2008, Berlin>
1
Münchener Marketing-Symposium <26, 2000, München>
1
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Published in...
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Journal of business research : JBR
234
The journal of brand management : an international journal
196
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
50
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
36
The journal of consumer marketing
36
Marketing letters : a journal of research in marketing
35
Journal of strategic marketing
34
Journal of marketing communications
33
Journal of fashion marketing and management
31
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of international consumer marketing
30
SpringerLink / Bücher
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
International journal of hospitality management
25
International marketing review
24
Journal of global marketing
24
Journal of promotion management : JPM
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
International journal of advertising : the review of marketing communications
23
International journal of market research : JMRS ; the journal of the Market Research Society
23
Cogent business & management
22
European journal of marketing
22
The IUP journal of brand management : IJBRM
22
Journal of marketing management : MM
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of retailing
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
International journal of market research
18
Journal of advertising research
18
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Source
All
ECONIS (ZBW)
4,667
USB Cologne (EcoSocSci)
66
EconStor
8
BASE
1
OLC EcoSci
1
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1
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date (newest first)
date (oldest first)
1
Brand religiosity aura and brand loyalty in Indonesia
Islamic
banking
Sri Wahyuni
;
Fitriani, Nani
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
3
,
pp. 361-372
Persistent link: https://www.econbiz.de/10011812841
Saved in:
2
Religiosity versus profit-loss sharing : how
Islamic
banks brand fidelity influence the Muslim consumers' commitment
Junaidi, Junaidi
- In:
Journal of Islamic accounting and business research
13
(
2022
)
6
,
pp. 960-976
Persistent link: https://www.econbiz.de/10013281053
Saved in:
3
Impact of the strength of religious beliefs on brand love in the
Islamic
market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
4
Building holistic brands : an wxploratory study of Halal cosmetics
Aoun, Isabelle
;
Tournois, Laurent
- In:
Journal of Islamic marketing : JIMA
6
(
2015
)
1
,
pp. 109-132
Persistent link: https://www.econbiz.de/10010504569
Saved in:
5
Brand switching behaviour of Muslim consumers : development of a Cnceptual
Saeed, Munazza
;
Azmi, Ilhaamie Binti Abdul Ghani
-
2016
Persistent link: https://www.econbiz.de/10011588242
Saved in:
6
Is halal universal? : the impact of self-expressive value on halal brand personality, brand tribalism, and loyalty ; case of
Islamic
hospitals
Aji, Hendy Mustiko
;
Muslichah, Istyakara
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1146-1165
Persistent link: https://www.econbiz.de/10014313869
Saved in:
7
What is the connection between Fintechs' video
marketing
and their vulnerable customers' brand engagement during crises?
Sakas, Damianos P.
;
Giannakopoulos, Nikolaos T.
;
Terzi, …
- In:
International journal of bank marketing
42
(
2024
)
6
,
pp. 1313-1347
Persistent link: https://www.econbiz.de/10015057276
Saved in:
8
Examining the relationship between branding and customers' attitudes toward banking services : empirical evidence from Iran
Reza Jalilvand, Mohammad Reza
;
Shahin, Arash
;
Vosta, …
- In:
International journal of Islamic and Middle Eastern …
7
(
2014
)
2
,
pp. 214-227
Persistent link: https://www.econbiz.de/10011335125
Saved in:
9
Shaping halal into a brand? : factors affecting consumers’ halal brand purchase intention
Ali, Afzaal
;
Ali, Adnan
;
Sherwani, Mehkar
- In:
Journal of international food & agribusiness marketing …
29
(
2017
)
3
,
pp. 234-259
Persistent link: https://www.econbiz.de/10011800183
Saved in:
10
Kommunikations-Analyse : Frauen in Deutschland ; Einstellungen, Marken, Medien
Hamburg : Gruner + Jahr
-
1.1984 - 8.1998; 2000 - 2012; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000434188
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