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Markenartikel
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Theorie
9,519
Theory
9,353
Relationship marketing
8,835
Beziehungsmarketing
8,803
Brand management
7,435
Markenführung
7,393
Islamic finance
6,907
Islamisches Finanzsystem
6,642
Brand image
6,615
Markenimage
6,575
Customer satisfaction
5,630
Kundenzufriedenheit
5,464
Online-Handel
5,429
Online retailing
5,418
USA
4,840
Social Web
4,648
Social web
4,646
United States
4,588
Service quality
4,394
Online-Marketing
4,390
Internet marketing
4,380
Dienstleistungsqualität
4,342
Brand
4,234
Einzelhandel
4,101
Deutschland
4,094
Retail trade
4,062
Germany
3,765
Islamische Staaten
3,682
Islamic countries
3,569
Werbewirkung
3,569
Verbraucherverhalten
3,568
Advertising effects
3,531
Electronic Commerce
3,521
E-commerce
3,415
Islam
3,390
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3,349
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3,175
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Dawes, John
22
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21
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19
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16
Hildebrandt, Lutz
16
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15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
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10
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9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Paap, Richard
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
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National Bureau of Economic Research
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NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Athens Institute for Education and Research
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Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
228
The journal of brand management : an international journal
189
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of the Academy of Marketing Science
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
17
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ECONIS (ZBW)
4,195
USB Cologne (EcoSocSci)
21
EconStor
8
OLC EcoSci
1
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1
Religiosity versus profit-loss sharing : how Islamic banks brand fidelity influence the Muslim consumers' commitment
Junaidi, Junaidi
- In:
Journal of Islamic accounting and business research
13
(
2022
)
6
,
pp. 960-976
Persistent link: https://www.econbiz.de/10013281053
Saved in:
2
Brand religiosity aura and brand loyalty in Indonesia Islamic banking
Sri Wahyuni
;
Fitriani, Nani
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
3
,
pp. 361-372
Persistent link: https://www.econbiz.de/10011812841
Saved in:
3
Examining the relationship between branding and customers' attitudes toward banking services : empirical evidence from Iran
Reza Jalilvand, Mohammad Reza
;
Shahin, Arash
;
Vosta, …
- In:
International journal of Islamic and Middle Eastern …
7
(
2014
)
2
,
pp. 214-227
Persistent link: https://www.econbiz.de/10011335125
Saved in:
4
When love leads the way! : conceptualizing triangular theory of love and expectations-confirmation theory in Islamic banking
Ismail, Ismail J.
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2887-2906
Persistent link: https://www.econbiz.de/10014428811
Saved in:
5
Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014520801
Saved in:
6
The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian
;
Carvalho, Sergio W.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
Saved in:
7
Shaping halal into a brand? : factors affecting consumers’ halal brand purchase intention
Ali, Afzaal
;
Ali, Adnan
;
Sherwani, Mehkar
- In:
Journal of international food & agribusiness marketing …
29
(
2017
)
3
,
pp. 234-259
Persistent link: https://www.econbiz.de/10011800183
Saved in:
8
Fashion consciousness and Muslim modest brand advocacy : the mediating role of brand love, and loyalty
Kusumawati, Andriani
;
Akbarina, Farida
;
Pangestuti, Edriana
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10013410698
Saved in:
9
Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona
;
Grappi, Silvia
;
Dalli, Daniele
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
Saved in:
10
Der Zusammenhang zwischen Selbstkongruenzen und Einstellung zu Marken : Überprüfung eines kombinierten Modells anhand einer Bekleidungsmarke
Holaschke, Katharina M.
-
2008
Persistent link: https://www.econbiz.de/10009239711
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