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Markenartikel
Internationales Marketing
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Czinkota, Michael R.
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Foroudi, Pantea
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Gupta, Suraksha
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Ronkainen, Ilkka A.
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Harvey, Michael G.
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Johansson, Johny K.
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Journal of business research : JBR
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Handbook of research in international marketing
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Wine marketing : a framework for consumer-centred planning
Vrontis, Demetris
;
Thrassou, Alkis
;
Czinkota, Michael R.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 245-263
Persistent link: https://www.econbiz.de/10008905668
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2
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
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3
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
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4
International counterfeiters : marketing success without the cost and the risk
Harvey, Michael G.
- In:
The Columbia journal of world business : publ. …
20
(
1985
)
3
,
pp. 37-45
Persistent link: https://www.econbiz.de/10001026086
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5
Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
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