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Markenartikel
Konsumentenverhalten
78,593
Consumer behaviour
78,162
Werbung
13,676
Online-Marketing
12,756
Internet marketing
12,533
Theorie
10,687
Theory
10,479
Advertising
10,264
Beziehungsmarketing
10,162
Relationship marketing
10,147
Social Web
8,523
Social web
8,515
Markenführung
8,469
Brand management
8,454
Werbewirkung
7,833
Advertising effects
7,609
Markenimage
6,969
Brand image
6,920
USA
6,153
Online-Handel
6,089
Online retailing
6,074
United States
5,830
Deutschland
5,581
Kundenzufriedenheit
5,577
Customer satisfaction
5,576
Electronic Commerce
4,851
Germany
4,814
E-commerce
4,606
Brand
4,517
Dienstleistungsqualität
4,483
Service quality
4,480
Einzelhandel
4,281
Retail trade
4,172
Marketingmanagement
4,017
Marketing management
3,966
Kundenintegration
3,847
Customer integration
3,833
Verbraucherverhalten
3,570
Experiment
3,566
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Online availability
All
Undetermined
2,115
Free
660
Type of publication
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Article
3,601
Book / Working Paper
996
Journal
4
Type of publication (narrower categories)
All
Article in journal
3,287
Aufsatz in Zeitschrift
3,287
Aufsatz im Buch
290
Book section
290
Graue Literatur
173
Non-commercial literature
173
Hochschulschrift
150
Working Paper
139
Arbeitspapier
131
Thesis
113
Conference paper
40
Konferenzbeitrag
40
Reprint
38
Collection of articles of several authors
31
Sammelwerk
31
Case study
19
Fallstudie
19
Aufsatzsammlung
17
Bibliografie enthalten
16
Bibliography included
16
Dissertation u.a. Prüfungsschriften
14
Konferenzschrift
9
Ratgeber
6
Collection of articles written by one author
5
Conference proceedings
5
Sammlung
5
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4
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4
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4
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4
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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English
4,267
German
301
Undetermined
23
French
8
Polish
3
Arabic
1
Dutch
1
Russian
1
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Author
All
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Fournier, Susan
16
Fetscherin, Marc
15
Ko, Eunju
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Hruschka, Harald
12
Huber, Frank
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Bauer, Hans H.
10
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
MacInnis, Deborah J.
10
Paap, Richard
10
Sharp, Byron
10
Trinh, Giang
10
Veloutsou, Cleopatra
10
Bagozzi, Richard P.
9
Brasel, S. Adam
9
De Chernatony, Leslie
9
Esch, Franz-Rudolf
9
Franses, Philip Hans
9
Gierl, Heribert
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
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Information Resources Management Association
5
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Verlag Dr. Kovač
3
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Axel Springer Verlag
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Committee on Advertising
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
Trendbüro <Hamburg>
1
United States Trademark Association
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
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Published in...
All
Journal of business research : JBR
235
The journal of brand management : an international journal
189
The journal of product & brand management
176
Journal of retailing and consumer services
149
Psychology & marketing
68
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing letters : a journal of research in marketing
36
The journal of consumer marketing
35
Journal of marketing communications
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of fashion marketing and management
31
Marketing intelligence & planning
31
Journal of international consumer marketing
30
Journal of advertising research
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of promotion management : JPM
26
Journal of the Academy of Marketing Science
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
Journal of marketing
24
Journal of promotion management : innovations in planning and applied research
24
International journal of advertising : the quarterly review of marketing communications
23
Journal of strategic marketing
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International marketing review
22
Marketing : ZFP ; journal of research and management
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
SpringerLink / Bücher
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
Journal of retailing
20
European journal of marketing
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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Source
All
ECONIS (ZBW)
4,530
USB Cologne (EcoSocSci)
61
EconStor
9
OLC EcoSci
1
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date (oldest first)
1
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
2
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
3
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
4
Competitive
advertising
on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
5
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
7
Comparing direct and indirect branding in
advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
8
Exploring
advertising
as an antecedent to brand experience dimensions : an experimental study
Bapat, Dhananjay
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 210-217
Persistent link: https://www.econbiz.de/10011975284
Saved in:
9
Ethics of mobile behavioral
advertising
: antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
10
Can your
advertising
really buy earned impressions? : the effect of brand
advertising
on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
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