Negative consumer–brand interactions often result in consumer subversion, in which consumers actively reject or avoid brands. To date, the role of positive emotional states, such as subjective well-being, in brand avoidance remains a crucial oversight in the literature seeking to address...

This study aims to determine the effect of price, brand, and product quality to the Volume of Sales at Joint Life Insurance. The research object is the Joint Life Insurance. In this study, the samples are employees of the Joint Life Insurance. Total population is observed as many as 150 people...