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Markenartikel
Relationship marketing
25,941
Beziehungsmarketing
25,152
Consumer behaviour
8,852
Konsumentenverhalten
8,798
Customer satisfaction
5,457
Kundenzufriedenheit
5,379
Service quality
3,893
Dienstleistungsqualität
3,869
Brand management
2,568
Markenführung
2,564
Deutschland
2,344
Germany
2,310
Theory
2,237
Theorie
2,233
Lieferantenmanagement
2,166
Supplier relationship management
2,166
Social Web
2,020
Social web
2,020
Brand image
1,872
Marketingmanagement
1,869
Markenimage
1,868
Marketing management
1,857
Electronic Commerce
1,694
Kundenbindung
1,629
E-commerce
1,619
Online-Marketing
1,574
Internet marketing
1,562
Kundenwert
1,484
Customer value
1,455
Customer integration
1,434
Kundenintegration
1,434
Vertrauen
1,360
Confidence
1,355
Einzelhandel
1,342
Retail trade
1,334
Brand
1,272
Online retailing
1,220
Online-Handel
1,220
Customer service
1,160
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Online availability
All
Undetermined
699
Free
188
Type of publication
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Article
1,071
Book / Working Paper
188
Type of publication (narrower categories)
All
Article in journal
1,009
Aufsatz in Zeitschrift
1,009
Aufsatz im Buch
64
Book section
64
Hochschulschrift
39
Thesis
28
Graue Literatur
22
Non-commercial literature
22
Arbeitspapier
12
Working Paper
12
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
8
Konferenzbeitrag
8
Case study
6
Fallstudie
6
Reprint
6
Aufsatzsammlung
5
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
1
Conference proceedings
1
Fallstudiensammlung
1
Festschrift
1
Interview
1
Konferenzschrift
1
Sammlung
1
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English
1,188
German
71
Undetermined
1
Author
All
Fetscherin, Marc
13
Fournier, Susan
11
Loureiro, Sandra Maria Correia
10
Huber, Frank
9
Guzman, Francisco
8
Japutra, Arnold
8
Veloutsou, Cleopatra
8
Dawes, John
7
Khan, Imran
7
Thomson, Matthew
7
Augusto, Mário Gomes
6
Han, Heesup
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
King, Ceridwyn
6
Kumar, Vikas
6
Leckie, Civilai
6
MacInnis, Deborah J.
6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Sohail, M. Sadiq
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Brandão, Amélia Maria Pinto da Cunha
4
Bruhn, Manfred
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
Eichen, Falko
4
Fudenberg, Drew
4
Gómez-Suárez, Mónica
4
Hildebrandt, Lutz
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
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Institution
All
Edward Elgar Publishing
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
1
Helmut-Schmidt-Universität
1
Markendialog <1, 1997, Frankfurt, Main>
1
Society for Consumer Psychology.
1
Springer Fachmedien Wiesbaden
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of business research : JBR
69
The journal of product & brand management
68
The journal of brand management : an international journal
64
Journal of retailing and consumer services
57
Psychology & marketing
20
Marketing intelligence & planning
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of strategic marketing
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing analytics : JMA
7
Journal of service management
7
SpringerLink / Bücher
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Business horizons
5
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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Source
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ECONIS (ZBW)
1,256
USB Cologne (EcoSocSci)
3
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1
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
2
Messung und Steuerung der Markenbeziehungsqualität : eine branchenübergreifende Studie im Konsumgütermarkt
Eichen, Falko
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003915276
Saved in:
3
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
4
Lebenslange Markenbindung - Bedingungen der Entstehung von Brand Attachment durch Konsumentensozialisation : eine empirische Untersuchung der Wirkung von Kommunikationsstilen, Prod...
Gawlowski, Dominika
-
2013
Persistent link: https://www.econbiz.de/10009690006
Saved in:
5
Brand value with reference to Maruti Service Masters, Chennai
Krishnakumar
;
Ambuli, T. V.
;
Tharik, Mohamed
- In:
International journal of economic research
11
(
2014
)
1/2
,
pp. 291-299
Persistent link: https://www.econbiz.de/10010361018
Saved in:
6
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
7
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
8
Warum sich Menschen an Marken binden : die Steigerung von Kompetenz als Motiv der Markenbindung
Proksch, Michael
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009512575
Saved in:
9
Determinanten der integrierten Kundenbindung : eine empirische Studie zum Vergleich von Category Management mit einem alternativen Vermarktungskonzept
Kahler, Björn
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003829196
Saved in:
10
Connecting the dots between brand experience and brand loyalty : the mediating role of brand personality and brand relationships
Ramaseshan, B.
;
Stein, Alisha
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 664-683
Persistent link: https://www.econbiz.de/10010462626
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