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~subject:"Markenartikel"
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All
Markenartikel
Werbung
11,273
Advertising
11,250
Consumer behaviour
4,253
Konsumentenverhalten
3,848
Werbewirkung
3,834
Advertising effects
3,786
Internet marketing
1,912
Online-Marketing
1,902
Experts
1,860
Theorie
1,842
Theory
1,811
Consumer attitudes
1,786
Experten
1,743
Verbrauchereinstellung
1,424
advertising
1,398
USA
1,169
Brands
1,142
Brand management
1,090
United States
1,029
Markenführung
994
Marketing
957
Deutschland
839
Social Web
700
Social web
700
Germany
688
Brand image
679
Marketing management
661
Marketingmanagement
657
Markenimage
627
Pricing strategy
493
Preismanagement
488
Brand
480
Internet
410
Game theory
365
Spieltheorie
359
Wettbewerb
355
Zielgruppe
355
Experiment
349
Competition
346
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222
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60
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Article
366
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155
Journal
2
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Article in journal
341
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341
Aufsatz im Buch
24
Book section
24
Graue Literatur
23
Non-commercial literature
23
Hochschulschrift
16
Arbeitspapier
15
Working Paper
15
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12
Aufsatzsammlung
5
Case study
5
Fallstudie
5
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4
Ratgeber
4
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3
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3
Bibliografie
2
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2
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2
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2
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2
Conference paper
2
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2
Konferenzbeitrag
2
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2
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2
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2
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2
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1
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1
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1
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English
465
German
57
Undetermined
3
Author
All
Wheeler, Alina
9
Keller, Kevin Lane
8
Domizlaff, Hans
6
Ko, Eunju
5
Lehmann, Donald R.
5
O'Guinn, Thomas C.
5
Adjouri, Nicholas
4
Allen, Chris T.
4
Buchanan-Oliver, Margo
4
Gierl, Heribert
4
Hackley, Christopher E.
4
Rosengren, Sara
4
Semenik, Richard J.
4
Wang, Jing
4
Wilbur, Kenneth C.
4
Alviarez, Vanessa
3
Chioveanu, Ioana
3
Dahlén, Micael
3
Du, Rex Yuxing
3
Hayes, Jameson L.
3
Head, Keith
3
Hill, Shawndra
3
Karray, Salma
3
Kennedy, Rachel
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Mayer, Thierry
3
Peres, Renana
3
Roberts, Kevin W. S.
3
Romaniuk, Jenni
3
Schultz, Don E.
3
Seo, Yuri
3
Srinivasan, Shuba
3
Ahmed, Zafar U.
2
Amrouche, Nawel
2
Andreae, Clemens-August
2
Bernritter, Stefan F.
2
Block, Martin P.
2
Blume, Otto
2
Broadbent, Tim
2
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Campus Verlag
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Information Resources Management Association
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Published in...
All
Journal of business research : JBR
21
Journal of advertising research
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising
11
Journal of retailing and consumer services
11
The journal of brand management : an international journal
10
The journal of product & brand management
10
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of promotion management : JPM
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of marketing : EJM
6
Psychology & marketing
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
Business history
5
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of marketing
4
European journal of marketing
3
European journal of operational research : EJOR
3
International journal of production economics
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of food products marketing
3
Journal of global fashion marketing : JGfM
3
Journal of international consumer marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of revenue and pricing management
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Qualitative market research : an international journal
3
Report / Marketing Science Institute
3
Advertising theory
2
American journal of agricultural economics
2
Business horizons
2
Corporate communications : an international journal
2
Europäische Hochschulschriften / 5
2
International journal of consumer studies
2
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Source
All
ECONIS (ZBW)
487
USB Cologne (EcoSocSci)
36
Showing
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1
Effects of
advertising
-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
2
Comparative
advertising
: citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
3
Does ingredient
advertising
work? : some evidence on its impact
Giakoumaki, Christina
;
Aulōnitēs, Geōrgios I.
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011564152
Saved in:
4
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
5
Will direct comparative
advertising
works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
6
Can your
advertising
really buy earned impressions? : the effect of brand
advertising
on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
7
The making of Labatt "Blue" : the quest for a national lager brand : 1959-1971
Bellamy, Matthew J.
- In:
Business history
62
(
2020
)
1
,
pp. 123-150
Persistent link: https://www.econbiz.de/10012181781
Saved in:
8
Content posted by Spanish automotive sector
brands
on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
Saved in:
9
Celebrities
as human
brands
: an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
10
Exploring the brand's world-as-asemblage : the brand as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
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