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~subject:"Markenführung"
~subject:"Markenimage"
~type:"article"
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Value brands : cheap or trendy...
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Markenführung
Markenimage
Consumer behaviour
54,302
Konsumentenverhalten
54,239
Brand management
7,431
Beziehungsmarketing
7,361
Relationship marketing
7,357
Markenartikel
6,129
Brand image
6,128
Brand
5,673
Customer satisfaction
4,768
Kundenzufriedenheit
4,764
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4,471
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4,467
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4,356
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4,351
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4,057
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4,056
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4,002
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3,970
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3,822
Internet marketing
3,806
Online-Marketing
3,803
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3,799
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3,799
Jugendliche
3,753
Einzelhandel
3,272
Retail trade
3,267
Werbewirkung
2,988
Advertising effects
2,987
E-commerce
2,724
Electronic Commerce
2,709
Emotion
2,706
Virales Marketing
2,348
Experiment
2,347
Viral marketing
2,347
Advertising
2,343
Werbung
2,320
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2,084
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2,081
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732
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2,334
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8
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Phau, Ian
35
Loureiro, Sandra Maria Correia
32
Han, Heesup
28
Keller, Kevin Lane
28
Diamantopoulos, Adamantios
27
Melewar, T. C.
27
Ko, Eunju
26
Sarkar, Abhigyan
23
Bang, Nguyen
21
Hollebeek, Linda D.
21
Veloutsou, Cleopatra
21
Esch, Franz-Rudolf
20
Guzman, Francisco
20
Japutra, Arnold
19
Khan, Imran
19
Rahman, Zillur
19
Paul, Justin
17
Sarkar, Juhi Gahlot
17
Sattler, Henrik
17
Sreejesh, S.
17
Gierl, Heribert
16
Romaniuk, Jenni
16
Valette-Florence, Pierre
16
Fetscherin, Marc
15
Pelsmacker, Patrick de
15
Steenkamp, Jan-Benedict E. M.
15
Sung, Yongjun
15
Völckner, Franziska
15
Wiedmann, Klaus-Peter
15
Ahn, Jiseon
14
Christodoulides, George
14
Ekinci, Yuksel
14
Kunkel, Thilo
14
Septianto, Felix
14
Burmann, Christoph
13
De Chernatony, Leslie
13
Dens, Nathalie
13
Foroudi, Pantea
13
Grohmann, Bianca
13
He, Jiaxun
13
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Eidgenössisches Institut für Geistiges Eigentum
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Journal of business research : JBR
531
The journal of brand management : an international journal
366
Journal of retailing and consumer services
336
The journal of product & brand management
325
Psychology & marketing
134
Asia Pacific journal of marketing and logistics
113
European journal of marketing : EJM
111
Journal of marketing communications
98
International journal of hospitality management
92
Journal of international consumer marketing
83
Journal of fashion marketing and management
80
Journal of strategic marketing
77
Marketing intelligence & planning
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
The journal of consumer marketing
72
International marketing review
69
Journal of marketing
69
Journal of marketing management : MM
68
Marketing letters : a journal of research in marketing
66
International journal of advertising : the review of marketing communications
65
Journal of global marketing
63
Journal of promotion management : innovations in planning and applied research
61
Cogent business & management
60
Journal of promotion management : JPM
59
Journal of the Academy of Marketing Science
58
International journal of internet marketing and advertising : IJIMA
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
International journal of consumer studies
55
International journal of advertising : the quarterly review of marketing communications
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
The IUP journal of brand management : IJBRM
51
Journal of travel and tourism marketing
50
Journal of Islamic marketing
48
Journal of international marketing
47
Journal of marketing research : JMR
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Qualitative market research : an international journal
46
International journal of retail & distribution management
44
European journal of marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
43
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ECONIS (ZBW)
9,074
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1
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date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
7
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
8
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
9
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
10
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
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