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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention

Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512

Persistent link: https://www.econbiz.de/10014369363

Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness

Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535

Persistent link: https://www.econbiz.de/10014369365

An integrative model for online community citizenship behavior of luxury fashion brands on Instagram

Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378

Persistent link: https://www.econbiz.de/10014495536

The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences

Kim, Jiyoung; Leung, Xi Y.; McKneely, Brittany - In: Journal of fashion marketing and management 27 (2023) 6, pp. 988-1008

Persistent link: https://www.econbiz.de/10014430534

NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior

Sung, Eunyoung; Kwon, Ohbyung; Sohn, Kwonsang - In: Psychology & marketing 40 (2023) 11, pp. 2306-2325

Persistent link: https://www.econbiz.de/10014432401

The role of social brand engagement on brand equity and purchase intention for fashion brands

Sang Vo Minh; Giang Nguyen Huong; Giang Dang Nguyen Ha - In: Cogent business & management 9 (2022) 1, pp. 1-21

of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the …This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity … and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a …

Persistent link: https://www.econbiz.de/10014443646

Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands

Kiran, Faiqa; Lodhi, Suleman Aziz; Sabbir, Rizwan; … - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 129-156

Persistent link: https://www.econbiz.de/10014447588

A qualitative comparative study of Japanese fashion brands via profiling young shoppers

Miao, Miao; Numata, Hideho; Ikeda, Kayo - In: International journal of retail and distribution management 51 (2023) 2, pp. 170-189

Persistent link: https://www.econbiz.de/10013552693

The strengths of fashion film series : the effects on character empathy and brand anthropomorphism

Lim, Heejin An; Im, Hyunjoo; Lee, Garim - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 289-303

Persistent link: https://www.econbiz.de/10013410693

Fashion consciousness and Muslim modest brand advocacy : the mediating role of brand love, and loyalty

Kusumawati, Andriani; Akbarina, Farida; Pangestuti, Edriana - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 380-393

Persistent link: https://www.econbiz.de/10013410698