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~subject:"Markenführung"
~subject:"Youth"
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Markenführung
Youth
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenartikel
9,114
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8,935
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8,927
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8,922
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8,020
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7,257
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7,208
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6,219
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5,813
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5,523
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5,423
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4,841
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4,837
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4,570
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4,515
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4,489
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4,365
Dienstleistungsqualität
4,316
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4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
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3,450
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3,232
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3,189
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3,108
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2,953
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Grossman, Michael
68
Chaloupka, Frank J.
49
Sabia, Joseph J.
43
Tekin, Erdal
41
Phau, Ian
40
Salvanes, Kjell G.
40
Levine, Phillip B.
39
Kaestner, Robert
38
Melewar, T. C.
35
Keller, Kevin Lane
34
Sutter, Matthias
34
Markowitz, Sara
33
Loureiro, Sandra Maria Correia
32
Anderson, D. Mark
31
Cobb-Clark, Deborah A.
31
Devereux, Paul J.
29
Baird, Sarah
27
Burmann, Christoph
27
Han, Heesup
27
Ko, Eunju
27
Rees, Daniel I.
27
Baumgarth, Carsten
25
Chan, Kara
25
Dave, Dhaval
25
Fletcher, Jason
25
Glätzle-Rützler, Daniela
25
Tauras, John A.
25
De Chernatony, Leslie
24
Gruber, Jonathan
24
Bang, Nguyen
23
Black, Sandra E.
23
Sarkar, Abhigyan
23
Riphahn, Regina T.
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Haurin, Donald R.
21
Kearney, Melissa Schettini
21
Pastore, Francesco
21
Chatterji, Pinka
20
Fletcher, Jason M.
20
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National Bureau of Economic Research
249
OECD
56
World Bank
32
Springer Fachmedien Wiesbaden
22
World Bank Group
21
Mathematica Policy Research
17
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
11
Europäische Kommission
11
European Centre for the Development of Vocational Training
10
Inter-American Development Bank
10
Nordic Council of Ministers
9
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
9
Bertelsmann Stiftung
8
Forschungsinstitut zur Zukunft der Arbeit
8
Information Resources Management Association
8
UNICEF
8
Vereinte Nationen / Department of Economic and Social Affairs
8
Weltbank
8
European Foundation for the Improvement of Living and Working Conditions
7
Europäische Kommission / Generaldirektion Bildung und Kultur
7
NetLibrary, Inc
7
SOEP-IS Group
7
Ungarn / Központi Statisztikai Hivatal
7
Vereinte Nationen / Population Fund
7
Gesellschaft zur Erforschung des Markenwesens
6
Bundesinstitut für Berufsbildung
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Europäische Kommission / Gemeinsame Forschungsstelle
5
USA / Congress / House of Representatives / Select Committee on Children, Youth, and Families
5
United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT)
5
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
5
American Marketing Association
4
Deutschland / Bundesministerium für Bildung und Forschung
4
Economics Research, World Bank Group
4
Europäische Kommission / Statistisches Amt
4
Haufe-Lexware GmbH & Co. KG
4
IGI Global
4
Institut national de la statistique et des études économiques <Frankreich>
4
Konrad-Adenauer-Stiftung / Auslandsbüro Japan
4
Konrad-Adenauer-Stiftung / Regionalprogramm Soziale Ordnungspolitik in Asien
4
Population Council / Policy Research Division
4
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Journal of business research : JBR
485
The journal of brand management : an international journal
345
The journal of product & brand management
313
Journal of retailing and consumer services
282
Discussion paper series / IZA
270
NBER working paper series
247
NBER Working Paper
216
Working paper / National Bureau of Economic Research, Inc.
204
IZA Discussion Paper
193
Young consumers : insight and ideas for responsible marketers
175
Psychology & marketing
118
European journal of marketing : EJM
100
Asia Pacific journal of marketing and logistics
98
International journal of consumer studies
94
Journal of marketing communications
90
Journal of fashion marketing and management
85
International journal of hospitality management
80
Journal of vocational behavior
76
SpringerLink / Bücher
76
Journal of health economics
75
Marketing intelligence & planning
75
Journal of international consumer marketing
74
Journal of strategic marketing
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing management : MM
69
International journal of advertising : the review of marketing communications
65
The journal of consumer marketing
63
Journal of promotion management : innovations in planning and applied research
60
Journal of career development
56
Journal of promotion management : JPM
56
International journal of internet marketing and advertising : IJIMA
55
Cogent business & management
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of the Academy of Marketing Science
54
Marketing letters : a journal of research in marketing
54
Journal of marketing
53
International journal of retail & distribution management
50
International marketing review
50
World Bank E-Library Archive
50
Economics of education review
49
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Source
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ECONIS (ZBW)
17,939
RePEc
202
USB Cologne (EcoSocSci)
122
EconStor
37
Other ZBW resources
11
BASE
9
ArchiDok
5
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Showing
1
-
10
of
18,325
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
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