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Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need
Michaelidou, Nina; Micevski, Milena; Siamagka, … - In: The journal of product & brand management 24 (2015) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011308512
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Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill; Sidhu, Cindy - In: The journal of brand management : an international journal 30 (2023) 5, pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
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Investigating the impact of service quality dimensions on reputation and brand trust
Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17
Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation and brand trust in Iran’s Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective and results of study and correlational type of...
Persistent link: https://www.econbiz.de/10011823495
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Branding of private label products by product category : a model suggestion for fmcg market
Sarimehmet, Ayse; Aydin, Samet - In: UTMS journal of economics / University of Tourism and … 12 (2021) 1, pp. 19-31
The private label products market is expanding day by day, and the decisions and applications made in this market have become important for retailers, national producers, and consumers. Consumers prefer private label products from retailers that they trust and perceive of high quality. Despite...
Persistent link: https://www.econbiz.de/10012588800
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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When does product brand matter to children?
Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
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Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin; Page, Bill; Trinh, Giang; Hartnett, Nicole; … - In: Journal of advertising research 63 (2023) 4, pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954