Narrow search
Showing 1 - 10 of 266
Cover Image
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694
Cover Image
The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje - 2015
Persistent link: https://www.econbiz.de/10011439157
Cover Image
Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
Cover Image
Strong brands, strong relationships
Fournier, Susan (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011297035
Cover Image
Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
Cover Image
Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--
Persistent link: https://www.econbiz.de/10011857410
Cover Image
Special issue: "Brands that do Good"
Roper, Stuart (ed.); Lim, Ming (ed.); Iglesias, Oriol (ed.) - Global Brand Conference <11., 2016, Bradford> - 2018
Persistent link: https://www.econbiz.de/10011874896
Cover Image
Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik - 2014
Persistent link: https://www.econbiz.de/10010390488
Cover Image
Marke und Markenführung : eine institutionstheoretische Analyse
Dörtelmann, Thomas - 1997
Persistent link: https://www.econbiz.de/10000991490
Cover Image
Brand communities : Begriff, Grundmodell und Implikationen
Algesheimer, René - 2004 - 1. Aufl
Persistent link: https://www.econbiz.de/10002031150