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~subject:"Markenführung"
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Markenführung
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
19
Brand image
15
Markenimage
15
Brand
8
Internationales Marketing
8
Markenartikel
8
Werbung
8
International marketing
7
Advertising
5
Emotion
5
Cultural identity
4
Kulturelle Identität
4
Marktforschung
4
Welt
4
Wirtschaftsgeographie
4
World
4
Advertising effects
3
Brand love
3
Direktmarketing
3
Economic geography
3
Kanada
3
Kommunikation
3
Personality psychology
3
Persönlichkeitspsychologie
3
Psychology of advertising
3
Social values
3
Soziale Werte
3
Vereinigte Staaten
3
Werbepsychologie
3
Werbewirkung
3
Werbungsforschung
3
Asia
2
Asien
2
Aufsatzsammlung
2
Beziehungsmarketing
2
Brand loyalty
2
C-OAR-SE method
2
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English
19
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Batra, Rajeev
17
Bagozzi, Richard P.
4
Ahuvia, Aaron
3
Feinberg, Fred M.
3
Alden, Dana
2
Chattopadhyay, Amitava
2
Lenk, Peter J.
2
Ozsomer, Aysegul
2
Ray, Michael L.
2
Steenkamp, Jan-Benedict E. M.
2
Wansink, Brian
2
Wedel, Michel
2
Zhang, Y. Charles
2
Alden, Dana L.
1
Aydinoglu, Nilufer
1
Aydinoglu, Nilufer Z.
1
Aydinoğlu, Nilüfer Z.
1
Faraji-Rad, Ali
1
Hofstede, Frenkel ter
1
Homer, Pamela Miles
1
Loureiro, Sandra Maria Correia
1
Ng, Sharon
1
Peng, Siqing
1
Rossiter, John R.
1
Steenkamp, Jan‐Benedict EM
1
Warren, Caleb
1
Xie, Yi
1
Zhang, Charles
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Journal of marketing
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Best practices in international marketing
1
Brand management ; Vol. 4
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing research
1
MSI reports : working paper series
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Ross School of Business Paper
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ECONIS (ZBW)
19
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1
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
2
An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi
;
Batra, Rajeev
;
Peng, Siqing
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
Saved in:
3
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
4
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
5
Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Alden, Dana
;
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
- In:
Best practices in international marketing
,
(pp. 193-215)
.
2002
Persistent link: https://www.econbiz.de/10001680898
Saved in:
6
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
7
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
8
A global brand management roadmap
Ozsomer, Aysegul
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
Saved in:
9
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
10
Positioning multi-country brands : the impact of heterogeneity in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoglu, Nilufer Z.
; …
-
2013
Persistent link: https://www.econbiz.de/10010212629
Saved in:
1
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