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Markenführung
Marketingmanagement
16,944
Marketing management
16,358
Produktgestaltung
5,634
Product design
4,702
Marketing
3,591
Theorie
3,361
Theory
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3,065
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3,041
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1,975
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1,967
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1,907
Germany
1,812
Innovation
1,726
USA
1,636
United States
1,594
Brand management
1,534
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1,268
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1,198
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1,197
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1,151
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1,113
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1,098
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1,074
Unternehmenserfolg
1,065
Firm performance
1,061
Strategic management
945
Marktforschung
836
SME
811
KMU
810
Internationales Marketing
772
International marketing
758
Markenimage
715
Brand image
711
Werbung
697
Social Web
691
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691
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673
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Keller, Kevin Lane
18
Melewar, T. C.
14
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Baumgarth, Carsten
8
Burmann, Christoph
7
Foroudi, Pantea
7
Ko, Eunju
7
O'Cass, Aron
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Balmer, John M.T.
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Reijonen, Helen
6
Šerić, Maja
6
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Gupta, Suraksha
5
Merrilees, Bill
5
Wiedmann, Klaus-Peter
5
Albers, Sönke
4
Bang Nguyen Viet
4
Bang, Nguyen
4
Beverland, Michael B.
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Cuneo, Andres
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Foscht, Thomas
4
Gierl, Heribert
4
Grohmann, Bianca
4
He, Jiaxun
4
Herrmann, Andreas
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
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Martínez-López, Francisco J.
4
Mingione, Michela
4
Mutum, Dilip S.
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American Marketing Association
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Gesellschaft zur Erforschung des Markenwesens
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Information Resources Management Association
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Haufe-Lexware GmbH & Co. KG
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IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American Management Association
1
Books on Demand GmbH <Norderstedt>
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Palgrave Macmillan <Firma>
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
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The journal of brand management : an international journal
57
Journal of business research : JBR
51
The journal of product & brand management
40
Journal of strategic marketing
23
European journal of marketing : EJM
22
Journal of retailing and consumer services
22
Journal of marketing communications
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing management : MM
13
SpringerLink / Bücher
13
Journal of marketing
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of the Academy of Marketing Science
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of retailing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International marketing review
9
Journal of promotion management : JPM
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
International journal of retail & distribution management
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
International journal of hospitality management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
Measuring and managing brands
6
AMS review : official publication of the Academy of Marketing Science
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
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ECONIS (ZBW)
1,523
EconStor
1
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1
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
2
Branding and product design : an integrated perspective
Hestad, Monika
-
2013
Persistent link: https://www.econbiz.de/10009719875
Saved in:
3
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
4
Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
Global business review
17
(
2016
)
6
,
pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
Saved in:
5
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
6
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
7
Tales of seduction and intrigue: design as narrative agent of brand revitalisation
Wilner, Sarah J. S.
;
Ghassan, Aysar
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 173-202
Persistent link: https://www.econbiz.de/10011707509
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8
Relations in aesthetic space : how color enables market positioning
Sgourev, Stoyan V.
;
Aadland, Erik
;
Formilan, Giovanni
- In:
Administrative science quarterly : ASQ
68
(
2023
)
1
,
pp. 146-185
Persistent link: https://www.econbiz.de/10014240188
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
All that glitters is not green : impact of biophilic designs on customer experiential values
Lee, Seung Hyun (Jenna)
;
Tao, Chen-Wei (Willie)
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. NP18-NP32
Persistent link: https://www.econbiz.de/10014266119
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