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Reflections on journeys within the supermarket
Spanjaard, Daniela; Freeman, Lynne; Young, Louise - In: Australasian marketing journal 23 (2015) 4, pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
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On the case of the missing detail and the twisted truth about hard work
Schreven, Stephanie - In: Organization : the critical journal of organization, … 22 (2015) 5, pp. 702-719
Persistent link: https://www.econbiz.de/10011488180
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli; Sonmez, Mahmut; Gonzalez, Mario; Liu, Yi; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
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Brended app implementation the London Symphony Orchester
Gosling, Victoria; Crawford, Garry; Bagnall, Gaynor; … - In: Arts and the market 6 (2016) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10011580957
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Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need
Michaelidou, Nina; Micevski, Milena; Siamagka, … - In: The journal of product & brand management 24 (2015) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011308512
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A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
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Luxury brand outsiders : understanding the success of British and American luxury brands
Doyle, Stephen A.; Moore, Christopher M. - In: Global luxury : organizational change and emerging …, (pp. 65-86). 2018
Persistent link: https://www.econbiz.de/10011758715
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655