Narrow search
Showing 1 - 10 of 7,415
Cover Image
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Cover Image
How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey; Woolley, Kaitlin - In: Journal of marketing research 61 (2024) 1, pp. 165-184
Persistent link: https://www.econbiz.de/10014584181
Cover Image
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Cover Image
The influence of emotional confidence on brand attitude : using brand belief as mediating variable
Rizvi, Wajid H.; Oney, Emrah - In: Economic research 31 (2018) 1,1, pp. 158-170
Persistent link: https://www.econbiz.de/10012311956
Cover Image
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Cover Image
Decision making sequential choices effects emotions mental depletion sequential choices
Stefanides, Julia Katharina - 2010
Persistent link: https://www.econbiz.de/10003949702
Cover Image
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.; Reardon, James; Salciuviene, Laura; … - In: Journal of business & economics research 7 (2009) 12, pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Cover Image
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff; Roper, Stuart - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Cover Image
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-602
Persistent link: https://www.econbiz.de/10009526586