//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Klangvolle Markennamen und nam...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Deutschland
453,244
Germany
236,071
Theorie
22,973
Theory
22,051
Schätzung
16,800
Estimation
14,874
USA
12,654
Großbritannien
12,621
Recht
12,406
Deutschland <Bundesrepublik>
11,166
Frankreich
10,641
United States
10,433
United Kingdom
10,257
EU-Staaten
9,866
EU countries
9,421
Markenartikel
9,130
Konsumentenverhalten
8,634
Consumer behaviour
8,510
France
8,091
Brand
8,035
Geschichte
7,756
Vergleich
7,356
Welt
6,988
Comparison
6,585
World
6,497
Brand management
6,423
Wirkungsanalyse
6,337
KMU
6,334
SME
6,213
Bank
5,980
Innovation
5,881
Arbeitsmarkt
5,746
Impact assessment
5,720
Wirtschaftspolitik
5,668
Unternehmen
5,643
Deutschland <bis 1945>
5,574
Arbeitslosigkeit
5,106
Japan
5,037
Konjunktur
4,991
more ...
less ...
Online availability
All
Undetermined
2,737
Free
940
Type of publication
All
Article
4,662
Book / Working Paper
1,754
Journal
6
Type of publication (narrower categories)
All
Article in journal
3,930
Aufsatz in Zeitschrift
3,930
Aufsatz im Buch
688
Book section
688
Hochschulschrift
293
Thesis
225
Graue Literatur
213
Non-commercial literature
213
Collection of articles of several authors
150
Sammelwerk
150
Case study
149
Fallstudie
149
Working Paper
131
Arbeitspapier
130
Aufsatzsammlung
102
Konferenzschrift
54
Conference paper
52
Konferenzbeitrag
52
Conference proceedings
37
Lehrbuch
34
Reprint
34
Textbook
28
Handbook
24
Handbuch
24
Bibliografie enthalten
22
Bibliography included
22
Ratgeber
18
Guidebook
17
Interview
9
Bibliografie
8
Fallstudiensammlung
6
Company information
5
Festschrift
5
Firmeninformation
5
Glossar enthalten
4
Glossary included
4
Mehrbändiges Werk
4
Multi-volume publication
4
Bildband
3
Einführung
3
more ...
less ...
Language
All
English
5,272
German
1,151
French
9
Polish
3
Italian
2
Serbian
2
Valencian
1
Russian
1
Swedish
1
more ...
less ...
Author
All
Baumgarth, Carsten
43
Burmann, Christoph
40
Esch, Franz-Rudolf
37
Ahlert, Dieter
24
Huber, Frank
24
Keller, Kevin Lane
23
Phau, Ian
21
De Chernatony, Leslie
20
Fournier, Susan
20
Melewar, T. C.
20
Meffert, Heribert
18
Sarkar, Abhigyan
18
Sattler, Henrik
17
Bauer, Hans H.
16
Bruhn, Manfred
16
Fetscherin, Marc
16
Dawes, John
15
Guzman, Francisco
15
Japutra, Arnold
15
Völckner, Franziska
15
Bang, Nguyen
14
Diamantopoulos, Adamantios
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Schmidt, Holger J.
14
Langner, Tobias
13
Loureiro, Sandra Maria Correia
13
Rahman, Zillur
13
Steenkamp, Jan-Benedict E. M.
13
Wiedmann, Klaus-Peter
13
Kapferer, Jean-Noël
12
Romaniuk, Jenni
12
Veloutsou, Cleopatra
12
Ekinci, Yuksel
11
Ko, Eunju
11
Meyer, Frederik
11
Sharp, Byron
11
Trinh, Giang
11
Christodoulides, George
10
Gunasti, Kunter
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
33
Gesellschaft zur Erforschung des Markenwesens
16
NetLibrary, Inc
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Haufe-Lexware GmbH & Co. KG
5
Information Resources Management Association
5
Verlag Dr. Kovač
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Institut für Handelsmanagement <Münster (Westf)>
3
Books on Demand GmbH <Norderstedt>
2
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Helmut-Schmidt-Universität
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Marketinginstitut für Textilwirtschaft
2
New Business Verlag GmbH & Co. KG
2
American Marketing Association
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Autohaus Buch und Formular
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Brandsboard e.V.
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Deutschland <Bundesrepublik> / Umweltbundesamt
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Enquête-Kommission Zukunftssicherung im Kfz-Gewerbe
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
Eurohandelsinstitut
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
GfK-Aktiengesellschaft <Nürnberg>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
254
The journal of brand management : an international journal
248
The journal of product & brand management
204
Journal of retailing and consumer services
145
SpringerLink / Bücher
107
European journal of marketing : EJM
59
Psychology & marketing
53
Marketing intelligence & planning
46
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of strategic marketing
40
Journal of international consumer marketing
36
Journal of marketing communications
35
Marketing letters : a journal of research in marketing
33
Innovatives Markenmanagement
32
International journal of hospitality management
31
International marketing review
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of consumer marketing
30
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of global marketing
29
Journal of marketing
29
Journal of the Academy of Marketing Science
29
Springer eBook Collection / Business and Economics
29
Journal of fashion marketing and management
28
Brands and branding
27
Journal of promotion management : JPM
27
Business horizons
26
International journal of consumer studies
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
25
Research
25
Gabler Edition Wissenschaft
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
The IUP journal of brand management : IJBRM
23
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of market research
21
more ...
less ...
Source
All
ECONIS (ZBW)
6,420
EconStor
2
Showing
1
-
10
of
6,422
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The affecvtive and cognitive components as factors in country branding
Petkovska Mirčevska, Tatjana
;
Daniloska, Nataša
; …
- In:
Economic development : journal of the Institute of …
15
(
2013
)
1/2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10010191587
Saved in:
2
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
3
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
4
Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj
;
Cole, Catherine
-
1997
Persistent link: https://www.econbiz.de/10000988097
Saved in:
5
Assessing
brand
origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
6
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
7
Brand
image evaluations : the interactive roles of country of manufacture,
brand
concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
8
Country-of-origin versus
brand
: consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
Saved in:
9
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
10
Exploring the literal effect of COO for a new
brand
: a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->