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Markenführung
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
20
Markenimage
14
Brand image
13
Markenartikel
13
Marketing
12
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11
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Kundenzufriedenheit
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Internationales Marketing
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Emerging economies
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3
Kognition
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Markentransfer
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Marktforschung
3
Product design
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English
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Schmitt, Bernd
16
Zarantonello, Lia
3
Zhang, Shi
3
Cote, Joseph A.
2
Henderson, Pamela W.
2
Schmitt, Bernd H.
2
Alba, Joseph W.
1
Alvarez, Claudio
1
Bao, Yeqing
1
Cettier, Patrick
1
Eisingerich, Andreas B
1
Fournier, Susan
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Gupta, Sunil
1
Han, Jin K.
1
Hanssens, Dominique M.
1
Hauser, John R.
1
Jedidi, Kamel
1
Lehmann, Donald R.
1
Leong, Siew Meng
1
Lutz, Richard J.
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Meyer, Anton
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O'Guinn, Thomas C.
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Pan, Yigang
1
Park, C. Whan
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Park, Jason Whan
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Raffelt, Ursula
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Rogers, David L.
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Siew Meng Leong
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Simonson, Alex
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Simpson, James T.
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Sood, Sanjay
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Sorescu, Alina
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Steenkamp, Jan-Benedict E. M.
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Edward Elgar Publishing
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The journal of brand management : an international journal
3
Brand management ; Vol. 1
2
Handbook on brand and experience management
2
Brand management ; Vol. 3
1
Contemporary thoughts on corporate branding and corporate identity management
1
Edward Elgar E-Book Archive
1
Handbook of research in international marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
20
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1
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
2
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
3
The concept of brand experience
Schmitt, Bernd
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
Saved in:
4
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
5
Consumer experience and experiential marketing : a critical review
Schmitt, Bernd
;
Zarantonello, Lia
-
2013
Persistent link: https://www.econbiz.de/10009781365
Saved in:
6
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
7
How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia
;
Schmitt, Bernd
;
Jedidi, Kamel
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
Saved in:
8
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
9
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
10
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
1
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