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~subject:"Markenführung"
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International retailing
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Markenführung
Retail trade
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Alexander, Nicholas
6
Doherty, Anne Marie
4
Cronin, James
1
Daryanto, Ahmad
1
Doherty, Anne
1
Doyle, Stephen A.
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Gounaris, Spiros
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Kartika, Gilang
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Business history
2
European journal of marketing : EJM
2
History of retailing and consumption
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas
;
Doherty, Anne Marie
- In:
Business history
63
(
2021
)
7
,
pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
Saved in:
2
Transformational retailing and the emergence of a modern brand : Liberty of London : 1875-1900
Alexander, Nicholas
;
Doherty, Anne Marie
;
Cronin, James
- In:
History of retailing and consumption
6
(
2020
)
2
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012439950
Saved in:
3
Defining brand values through sponsorship
Alexander, Nicholas
- In:
International journal of retail & distribution management
37
(
2009
)
4
,
pp. 346-357
Persistent link: https://www.econbiz.de/10009522000
Saved in:
4
Brand authentification : creating and maintaining brand auras
Alexander, Nicholas
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10009525850
Saved in:
5
Flagship stores as a market entry method : the perspective of luxury fashion retailing
Moore, Christopher M.
;
Doherty, Anne Marie
;
Doyle, …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10003949203
Saved in:
6
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
7
Liberty in Paris : international retailing, 1889–1932
Doherty, Anne
;
Alexander, Nicholas
- In:
Business history
57
(
2015
)
4
,
pp. 485-511
Persistent link: https://www.econbiz.de/10011483404
Saved in:
8
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
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