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Examining the relationship between brand emotion and brand extension among supporters of professional football clubs

Abosag, Ibrahim; Roper, Stuart; Hind, Daniel - In: European journal of marketing : EJM 46 (2012) 9, pp. 1233-1251

Persistent link: https://www.econbiz.de/10009661661

If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association

Pfahl, Michael E.; Kreutzer, Andrew; Maleski, Mike; … - In: Sport management review 15 (2012) 4, pp. 518-537

Persistent link: https://www.econbiz.de/10009628060

Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale

Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329

Persistent link: https://www.econbiz.de/10011551003

Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs

Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: The marketing review 15 (2015) 4, pp. 503-524

Persistent link: https://www.econbiz.de/10011551572

The relationship between brand associations and fan behaviours for football teams

Eskiler, Ersin; Altunisik, Remzi; Sarikaya, Nilgun - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 32-42

Persistent link: https://www.econbiz.de/10013161957

Toward a better understanding of parent versus local team branding in minor league baseball

Bernthal, Matthew J.; Ballouli, Khalid; Nugent, Nicholas - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10013198797

Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team

Wear, Henry; Heere, Bob - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10012293666

Dynamic brand evolution mechanism of professional sports teams : empirical analysis using comprehensive Major League Baseball data

Feng, Yan; Yoon, Yeujun - In: The journal of asset management 27 (2020) 3, pp. 237-265

Persistent link: https://www.econbiz.de/10012298787

Examining the antecedents of sport team brand equity : a dual-identification perspective

Wang, Michael Chih-Hung; Tang, Ya-Yun - In: Sport management review 21 (2018) 3, pp. 293-306

Persistent link: https://www.econbiz.de/10011871340

Hail to thee, my sports team brand : investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)

Amani, David - In: Future Business Journal 9 (2023) 1, pp. 1-16

Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium attendance. However, although the literature indicates that sports fans who are fanatics can demonstrate advanced attitudinal behavior such as...

Persistent link: https://www.econbiz.de/10014505966

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