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~subject:"Markenführung"
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Markenführung
Konsumentenverhalten
78,465
Consumer behaviour
78,453
Theorie
14,024
Theory
13,965
Customer satisfaction
13,754
Kundenzufriedenheit
13,618
Persönlichkeitspsychologie
12,564
Personality psychology
12,286
Beziehungsmarketing
11,192
Relationship marketing
11,181
Erwartungsbildung
9,196
Expectation formation
9,109
Service quality
7,785
Dienstleistungsqualität
7,761
Brand management
7,600
Markenimage
6,793
Brand image
6,764
USA
6,335
United States
6,187
Online-Handel
5,646
Online retailing
5,644
Deutschland
5,367
Germany
5,073
Social Web
4,898
Social web
4,898
Experiment
4,704
Online-Marketing
4,502
Internet marketing
4,477
Einzelhandel
4,289
Brand
4,263
Markenartikel
4,254
Retail trade
4,199
Emotion
4,036
Electronic Commerce
3,828
E-commerce
3,692
Werbewirkung
3,601
Advertising effects
3,574
Verbraucherverhalten
3,557
Schätzung
3,107
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1,108
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6,380
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1,219
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1
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Graue Literatur
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74
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54
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52
Sammelwerk
52
Aufsatzsammlung
34
Case study
23
Fallstudie
23
Konferenzschrift
20
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9
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9
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7
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5
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5
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5
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4
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7,252
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348
Polish
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
27
Ko, Eunju
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Guzman, Francisco
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Dawes, John
17
MacInnis, Deborah J.
17
Burmann, Christoph
16
Khan, Imran
16
Pelsmacker, Patrick de
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Sreejesh, S.
14
Bagozzi, Richard P.
13
Casidy, Riza
13
Christodoulides, George
13
De Chernatony, Leslie
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Paul, Justin
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Ahn, Jiseon
12
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Springer Fachmedien Wiesbaden
14
Information Resources Management Association
9
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
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Journal of business research : JBR
423
The journal of product & brand management
289
The journal of brand management : an international journal
279
Journal of retailing and consumer services
253
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
80
International journal of hospitality management
78
Journal of marketing communications
74
Marketing intelligence & planning
64
Journal of strategic marketing
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
58
SpringerLink / Bücher
55
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing management : MM
52
Marketing letters : a journal of research in marketing
52
Journal of the Academy of Marketing Science
50
International marketing review
49
Journal of marketing
48
Journal of global marketing
47
Journal of promotion management : JPM
47
Cogent business & management
45
International journal of consumer studies
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of international marketing
35
European journal of marketing
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
33
Journal of marketing research : JMR
33
Journal of retailing
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
7,600
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1
The relationship between employee self-concept, brand identity, brand pride and brand citizenship behaviour and customer satisfaction
Abadi, Sara Jahan
;
Mahdavipour, Zahra
;
Rezaei, Ali
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10012506650
Saved in:
2
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
3
Delight and the grateful customer : beyond joy and surprise
Ball, Joan
;
Barnes, Donald C.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011603069
Saved in:
4
The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
Saved in:
5
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
6
Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena
;
Spörrle, Matthias
;
Landes, Miriam
; …
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Saved in:
7
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
8
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
9
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
10
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
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