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Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal - In: International journal of retail & distribution management 44 (2016) 7, pp. 713-730
Persistent link: https://www.econbiz.de/10011595575
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Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu; Dixit, Saumya; Shukla, Amit - In: The international review of retail, distribution and … 33 (2023) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
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An examination of the progressive effects of hotel frontline employees' brand perceptions on desirable service outcomes
Kim, Seongseop; Kim, Peter Beomcheol; Kim, Seontaik; … - In: International journal of hospitality management 84 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012146201
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Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal; Juju, Undang; Sucherly; Arizal N; Waldelmi, Idel - In: Journal of retailing and consumer services 70 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
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Antecedents of brand trust in online tertiary education : a tri-nation study
Chung, Kim-choy - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10010405833
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Blinded by the brand : inauthentic salesperson brand attachment and its influence on customer purchase intentions
Beeler, Lisa; Zablah, Alex R.; Rapp, Adam - In: Journal of personal selling & sales management 41 (2021) 3, pp. 268-284
Persistent link: https://www.econbiz.de/10012623653
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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The use of mobile applications for travel booking : impacts of application quality and brand trust
Albayrak, Tahir; González-Rodríguez, M. Rosario; … - In: Journal of vacation marketing 29 (2023) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10014246944
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Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel; Milovan, Anca-Maria; Preda, Gheorghe; … - In: Marketing intelligence & planning 41 (2023) 3, pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
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The impact of service failure on brand credibility
Bougoure, Ursula Sigrid; Russell-Bennett, Rebekah; … - In: Journal of retailing and consumer services 31 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011528525