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Markenführung
USA
329,387
United States
290,856
Consumer behaviour
81,934
Konsumentenverhalten
79,455
Theorie
52,112
Theory
51,321
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12,442
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10,825
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10,725
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10,687
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10,265
Relationship marketing
9,645
Beziehungsmarketing
9,615
Krankenversicherung
9,019
Vereinigte Staaten
8,906
Welt
8,674
Geldpolitik
8,532
Health insurance
8,443
World
8,440
Monetary policy
8,135
Vergleich
7,900
Brand management
7,873
Wirkungsanalyse
7,530
Comparison
7,524
Kanada
7,492
Börsenkurs
7,367
Impact assessment
7,312
Share price
7,229
Canada
6,986
China
6,832
Brand image
6,793
Markenimage
6,755
Konjunktur
6,219
Customer satisfaction
5,924
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
28
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
21
Guzman, Francisco
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Burmann, Christoph
17
MacInnis, Deborah J.
17
Christodoulides, George
16
Dawes, John
16
De Chernatony, Leslie
16
Fournier, Susan
16
Romaniuk, Jenni
16
Wiedmann, Klaus-Peter
16
Khan, Imran
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Dens, Nathalie
13
Fitzsimons, Gavan J.
13
Park, C. Whan
13
Seo, Yuri
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
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Springer Fachmedien Wiesbaden
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7
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3
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3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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1
Capsule <Minneapolis, Minn.>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
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Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Journal of business research : JBR
415
The journal of brand management : an international journal
297
The journal of product & brand management
296
Journal of retailing and consumer services
251
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
84
International journal of hospitality management
77
Journal of marketing communications
74
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of advertising : the review of marketing communications
59
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
56
Journal of marketing management : MM
54
SpringerLink / Bücher
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
50
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of marketing
47
The IUP journal of brand management : IJBRM
46
The journal of consumer marketing
46
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
Cogent business & management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of marketing research : JMR
33
Journal of retailing
33
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ECONIS (ZBW)
7,829
BASE
2
EconStor
1
Showing
1
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10
of
7,832
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articles prioritized
date (newest first)
date (oldest first)
1
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
2
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
3
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
4
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
5
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M.
-
2009
Persistent link: https://www.econbiz.de/10003784801
Saved in:
6
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
7
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
8
Impact of internet self-efficacy on e-service brands
Daugherty, Terry
;
Gangadharbatla, Harsha
;
Eastin, Matthew S.
- In:
Contemporary research in e-branding
,
(pp. 176-192)
.
2009
Persistent link: https://www.econbiz.de/10003778201
Saved in:
9
Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about
Newlin, Kate
-
2009
Persistent link: https://www.econbiz.de/10003775414
Saved in:
10
Brand identification among stock car racing fans in the
USA
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10003862987
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