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~subject:"Markenführung"
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Subject
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Markenführung
Brand management
87
Consumer behaviour
73
Konsumentenverhalten
73
Corporate reputation
48
Firmenimage
48
Brand image
35
Markenimage
35
Unternehmenskultur
28
Corporate culture
26
Beziehungsmarketing
25
Marketing management
25
Marketingmanagement
25
Public relations
25
Relationship marketing
25
Theory
24
Öffentlichkeitsarbeit
24
Marketing
23
Theorie
22
USA
22
United States
22
Brand
21
Markenartikel
20
Brand architecture
19
Markenarchitektur
19
Lieferantenmanagement
16
Supplier relationship management
16
Innovation
15
Welt
15
World
15
Reputation
14
Strategisches Management
14
Strategic management
13
Unternehmenserfolg
13
Customer satisfaction
12
Firm performance
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Corporate social responsibility
11
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Online availability
All
Undetermined
41
Free
1
Type of publication
All
Article
69
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
70
Aufsatz in Zeitschrift
70
Collection of articles of several authors
12
Sammelwerk
12
Case study
7
Fallstudie
7
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
3
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Language
All
English
87
Author
All
Melewar, T. C.
71
Bang, Nguyen
24
Woodside, Arch G.
16
Dennis, Charles
13
Foroudi, Pantea
12
Gupta, Suraksha
6
Sharifah Faridah Syed Alwi
6
Hussain, Shahzeb
4
McIntyre, Charles
4
Chen, Junsong
3
Hemsley-Brown, Jane
3
Jin, Zhongqi
3
Megehee, Carol M.
3
Navare, Jyoti
3
Yu, Xiaoyu
3
Zha, Dongmei
3
Dinnie, Keith
2
Ghazali Musa
2
Glynn, Mark S.
2
Lloyd, Stephen
2
Pantano, Eleonora
2
Priporas, Constantinos-Vasilios
2
Rahman, Nor Aida Abdul
2
Sujchaphong, Narissara
2
Ackfeldt, Anna-Lena
1
Akrout, Houcine
1
Al-Hajla, Ali Homaid
1
Altinay, Levent
1
Alwi, Sharifah Faridah Syed
1
Andriopoulos, Constantine
1
Bernal, Pedro Mir
1
Bilotta, Eleonora
1
Bourlakis, Michael
1
Brasel, S. Adam
1
Broderick, Amanda J.
1
Cardinale, Sylvia
1
Chen, Chen-Chu Matilda
1
Choudhury, Musfiq Mannan
1
Cohen, Geraldine
1
Czinkota, Michael R.
1
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Published in...
All
Journal of business research : JBR
11
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
5
Psychology & marketing
4
The marketing review
4
Journal of strategic marketing
3
Marketing intelligence & planning
3
Advances in business marketing and purchasing
2
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Advances in culture, tourism and hospitality research
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of general management
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
The European business journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
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Source
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ECONIS (ZBW)
87
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87
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1
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
2
Editorial: nation branding : issues, insights and impacts
Melewar, T. C.
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Saved in:
3
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
4
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
5
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
6
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
Saved in:
8
A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 101-125)
.
2015
Persistent link: https://www.econbiz.de/10011396901
Saved in:
9
Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
Saved in:
10
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
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