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Markenführung
Konsumentenverhalten
79,124
Consumer behaviour
78,691
Einzelhandel
17,626
Lieferantenmanagement
17,340
Supplier relationship management
17,293
Brand management
16,995
Theorie
15,019
Theory
14,801
Retail trade
14,722
Beziehungsmarketing
13,868
Relationship marketing
13,839
Customer satisfaction
13,755
Kundenzufriedenheit
13,619
Markenimage
10,861
Deutschland
10,751
Brand image
10,646
Satisfaction
10,567
Zufriedenheit
9,615
Germany
9,413
Markenartikel
9,119
Service quality
8,161
Dienstleistungsqualität
8,122
USA
8,081
Brand
8,024
United States
7,763
Supply chain
6,569
Lieferkette
6,566
Online-Handel
6,392
Online retailing
6,371
Social Web
5,867
Social web
5,862
Electronic Commerce
5,696
E-commerce
5,483
Online-Marketing
5,455
Internet marketing
5,394
Marketingmanagement
4,444
Lebensqualität
4,373
Marketing management
4,373
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Burmann, Christoph
117
Esch, Franz-Rudolf
107
Baumgarth, Carsten
82
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Meffert, Heribert
43
Huber, Frank
42
Ahlert, Dieter
41
Bruhn, Manfred
41
De Chernatony, Leslie
41
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Schmidt, Holger J.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Christodoulides, George
28
Guzman, Francisco
28
Romaniuk, Jenni
28
Sattler, Henrik
28
Gupta, Suraksha
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
26
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Langner, Tobias
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Völckner, Franziska
24
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Springer Fachmedien Wiesbaden
93
Gesellschaft zur Erforschung des Markenwesens
21
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
12
Verlag Dr. Kovač
11
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Books on Demand GmbH <Norderstedt>
6
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
American Marketing Association
4
Campus Verlag
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Springer International Publishing
4
Verlag Franz Vahlen
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Helmut-Schmidt-Universität
3
Institut für Handelsmanagement <Münster (Westf)>
3
UVK Verlagsgesellschaft mbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markenverband
2
Marketinginstitut für Textilwirtschaft
2
New Business Verlag GmbH & Co. KG
2
Palgrave Macmillan <Firma>
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer-Verlag GmbH
2
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Journal of business research : JBR
602
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Research
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
16,990
EconStor
16
RePEc
4
USB Cologne (EcoSocSci)
4
BASE
3
Showing
1
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date (oldest first)
1
The influence of a
retail
store manager in developing frontline employee
brand
relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
2
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
3
Brand
-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen
;
Zinkann, Reinhard Christian
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
1
,
pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
Saved in:
4
Factors influencing purchase intention of store brands in organised fashion
retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
5
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
6
Consumers' response to sequential out-of-stock contacts of a
brand
assortment
Verbeke, Willem J. M. I.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000974961
Saved in:
7
How point-of-sale marketing mix impacts national-
brand
purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
8
Dynamic
assortment
in the presence of
brand
heterogeneity
Qiu, Jiaqing
;
Li, Xiangyong
;
Duan, Yongrui
;
Tian, Peng
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389862
Saved in:
9
The role of store
brand
spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
10
Manufacturer and retailer brands in food
retail
assortments : notes from a shopping trip across Europe
Esbjerg, Lars
;
Grunert, Klaus G.
;
Bech-Larsen, Tino
; …
-
2004
Persistent link: https://www.econbiz.de/10002714836
Saved in:
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