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Markenführung
Consumer behaviour
81,923
Konsumentenverhalten
78,795
Students
15,192
Studierende
14,606
Education
13,481
Theorie
11,358
Theory
11,268
education
9,476
Relationship marketing
9,133
Beziehungsmarketing
9,086
Brand management
7,555
USA
7,331
United States
7,012
Marktforschung
6,720
Brand image
6,683
Markenimage
6,640
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6,583
Deutschland
5,945
Customer satisfaction
5,921
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5,741
Germany
5,584
Online retailing
5,473
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5,470
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5,024
Social Web
4,933
Social web
4,933
Service quality
4,869
Dienstleistungsqualität
4,807
Online-Marketing
4,544
Internet marketing
4,537
Brand
4,299
Experiment
4,280
Markenartikel
4,280
Hochschule
4,166
Einzelhandel
4,131
Retail trade
4,103
Higher education institution
4,048
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3,663
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Casidy, Riza
13
Dens, Nathalie
13
Fournier, Susan
13
Huber, Frank
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Vrontis, Demetris
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Baumgarth, Carsten
12
Burmann, Christoph
12
Christodoulides, George
12
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
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2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK-Aktiengesellschaft <Nürnberg>
1
GfK-Nürnberg e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Journal of business research : JBR
413
The journal of product & brand management
285
The journal of brand management : an international journal
278
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
74
Marketing intelligence & planning
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of strategic marketing
60
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
SpringerLink / Bücher
50
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of promotion management : JPM
47
Journal of marketing
46
Cogent business & management
45
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
Journal of marketing research : JMR
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
7,511
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1
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date (oldest first)
1
Brand personality and student consumerism towards higher
education
in Indonesia
Raharjo, Johnny Hadi
;
Warmana, G. Oka
;
Kristianto, Damar
-
2022
Persistent link: https://www.econbiz.de/10013445403
Saved in:
2
Transformation of Z-generation in the context of globalization and place marketing : the case of Hungarian
students
Agnes, Urbanne Treutz
- In:
SocioEconomic challenges : SEC
4
(
2020
)
1
,
pp. 28-35
Persistent link: https://www.econbiz.de/10012295241
Saved in:
3
E-governance catalysing quality and effectiveness of educational institutional brand
Dubey, Taruna
;
Sharma, Mamta
- In:
Innovations and challenges in human resource management …
,
(pp. 235-263)
.
2021
Persistent link: https://www.econbiz.de/10012546495
Saved in:
4
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
5
Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David
-
2006
Persistent link: https://www.econbiz.de/10003278913
Saved in:
6
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
7
Identitätsbasierte Markenführungsbudgetierung
Burmann, Christoph
;
Heemann, Jochen
-
2006
Persistent link: https://www.econbiz.de/10003407586
Saved in:
8
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
9
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Saved in:
10
We the people : the importance of employees in the process of building customer experience
Harris, Patrick
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 102-114
Persistent link: https://www.econbiz.de/10003611575
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